Spa Industry Reports Available from Intelligent Spas Pte Ltd - Spa Reports in the News at DiscoverSpas.com


	Web DiscoverSpas.com

List Your Spa on DiscoverSpas.com

Advertise on DiscoverSpas.com

Spa Reports in the News

Spa Industry Reports Available from Intelligent Spas Pte Ltd…market intelligence for the spa industry

Spa Industry Survey Reports

Intelligent Spas (www.intelligentspas.com), an independent research company specialising in the spa industry, has released a series of Spa Industry Survey Reports for major spa markets across the Asia Pacific region. The in-depth, self-fill survey captured valuable information relating to spa type, treatments and services, infrastructure, ownership and management, visitation and client profiles, human resources, financial analysis, current trends and predictions for future performance.

Spa Management Reports

Spa Policies and Procedures: Standard Policies and Procedures for Spa and Salon Management, Operations and Treatments

Spa Integration: Guidelines for Hotels, Resorts, Apartments and Similar Facilities

Spa Integration for Clubs: Guidelines to Research, Develop and Promote Spa Services in Health, Sports and Recreational Clubs

Spa Industry INTELLIGENCE eNewsletter

Subscribe free at www.intelligentspas.com

****************************************

SPA INDUSTRY SURVEY REPORTS

Spa Travel an Untapped Market, Survey Suggests
Singapore, 12th June 2003 – Intelligent Spas (www.intelligentspas.com) released the results of its Spa Industry Survey Program, which identified spa travel across the Asia Pacific region to have untapped potential.

Julie Garrow (julie@intelligentspas.com), Director of Intelligent Spas, an independent research company specialising in the spa industry, suggested visitation to spas could increase by better targeting the international travel market. Garrow stated “many spas are located in resort destinations and there is great potential to attract visitors to spas by more effectively promoting spa services to both business and leisure travellers.”

Key Spa Survey Results

Of the major spa markets surveyed, only Thailand has captured the high-spending international market successfully, with 80% of total spa visits generated by international tourists.

Spas in Indonesia and Malaysia attracted reasonable numbers of international tourists.

Other markets including Australia and New Zealand were not taking advantage of their natural resources to actively promote their spas to tourists.

The following chart illustrates the number of international spa visits by country during the 2001/02 period, plus identifies these results as a percentage of total spa visits:

The Spa Industry Survey Reports are available for purchase online at www.intelligentspas.com. For further information contact Julie Garrow via email julie@intelligentspas.com, telephone +65 6248 4736 or facsimile +65 6248 4531.

****************************************

Survey Finds Spas Fail to Capture Hotel/Resort Guests
Singapore, 12th June 2003 – Intelligent Spas’ (www.intelligentspas.com) Spa Industry Survey results suggested spa capture rates from hotels and resorts across Asia Pacific could be improved.

The survey identified the proportion of survey respondents located within a hotel or resort and the proportion of hotel/resort guests who visited the spa (capture rate). The results suggested hotels and resorts could implement more effective tactics to better integrate the spa facility into their properties, aiming to increase utilisation of the available spa services.

Julie Garrow (julie@intelligentspas.com), Director of Intelligent Spas, stated “spa facilities can influence the guest’s decision to choose a hotel/resort, as well as be a productive, revenue-generating department for the property. It is therefore imperative hotels and resorts implement effective strategies to maximise spa revenue, particularly in challenging economic times.”

Key Spa Survey Results

New Zealand hosted relatively few hotel and resort spas, however they had achieved the best capture rate on average, compared to other major spa markets across the Asia Pacific region.
Although Thailand had the highest proportion of hotel/resort spas of the markets surveyed, their capture rate was the lowest. This implies their guests were not utilising the spa services offered within the property. When correlated against total spa visits, it seems likely guests visited other spa facilities outside their hotel/resort instead.

Tips to Increase Spa Capture Rates in Hotels and Resorts

The following suggestions aim to maximise visitation to a hotel or resort spa:

Create a brand strategy for the spa that compliments the hotel/resort brand strategy and market positioning.
Ensure hotel/resort employees are adequately trained in the spa offerings so they can effectively promote the spa to guests.
Establish productive synergies with key hotel/resort departments to subtly remind guests of the availability of spa services. For example:
- Reservations could ask the guest if they would also like to make a spa booking so not to risk disappointment on arrival.
- Spa posters could be displayed inside and outside the lifts to entice guests to use the available spa services.
- Instead of the standard gifts of fruit and chocolates, place spa product samples such as a body scrub or massage oil on the guest’s pillow.

(Source: Intelligent Spas Pte Ltd, Spa Integration: Guidelines for Hotels, Resorts, Apartments and Similar Facilities)

The Spa Industry Survey Reports and the Spa Integration Report are available for purchase online at www.intelligentspas.com. For further information contact Julie Garrow via email julie@intelligentspas.com, telephone +65 6248 4736 or facsimile +65 6248 4531.

***************************************

Intelligent Spas Announces Spa Industry Survey Results for Major Spa Markets Across Asia Pacific

Singapore, 12th June 2003 – Intelligent Spas (www.intelligentspas.com) featured New Zealand, Indonesia, Malaysia and Hong Kong/China in its latest release of Spa Industry Survey Reports.

Julie Garrow (julie@intelligentspas.com), Director of Intelligent Spas stated "the spa industry across the various countries within the Asia Pacific region is quite diverse and it is interesting to study the unique differences of each market. The survey results provide valuable information to spas and other related businesses that aim to better understand the market in order to improve their performance and maximise profits".

Key survey findings included:

New Zealand Spa Industry Survey Results

The New Zealand spa market mainly consisted of day spas and salon spas and employed approximately 800 people.

Spa visits had increased slightly by 1% over the last two years.

Over 500,000 people visited spas during 2001/2002, one third of which were international tourists.

82% of spa visitors were female, 18% male.

On average, 30% of spa revenue was generated by massage services.

92% of spas predicted an increase in revenue during the 2002/2003 period.

Indonesia Spa Industry Survey Results

Indonesian spas employed almost 3,000 people and were typically day spas or resort spas.

Spa visits grew by 7% over the last two years.

Over one million people visited spas during 2001/2002, of which over 80% were international tourists.

67% of spa visitors were female, 33% male.

On average, 44% of spa revenue was generated by massage services.

Approximately two thirds of spas predicted revenue would decline during the 2002/2003 period.

Malaysia Spa Spa Industry Survey Results

Spas in Malaysia were generally resort or day spas and collectively employed over 500 people.

Over the last two years spa visits increased by 18%.

Approximately half of the 120,000 spa visitors were international tourists.

64% of spa visitors were female, 36% male.

48% of spa revenue was generated by massage services, on average.

57% of spas predicted an increase in revenue during the 2002/2003 period.

Hong Kong/China Spa Spa Industry Survey Results

Hotel spas and day spas dominated the Hong Kong/China spa market, which employed almost 400 people.

Over 940,000 people visited spas during 2001/2002, 40% of which were international tourists.

55% of spa visitors were female, 45% male.

On average, 54% of spa revenue was generated by massage services.

71% of spas predicted an increase in revenue during the 2002/2003 period.

Thailand Spa Industry Survey Results

Singapore, 7th May 2003 – Thailand spas attracted 2.6 million international tourists last financial year and generated approximately USD85 million dollars in revenue. The in-depth survey conducted by Intelligent Spas Pte Ltd and endorsed by the Thai Spa Association, also reported the 230 spa facilities employed over 4,000 people.

Spa visits had increased by 64% over the last three years.

Approximately 3.3 million people visited Thai spas during 2001/2002, 80% of which were international tourists.

59% of spa visitors were female, 41% male.

The majority of spas were located in a hotel or resort.

Spas had eight private treatment rooms on average.

Hotel spas had seven couples rooms compared to resort spas that had four on average.

Employees were typically hired on a full time basis.

On average, half of spa revenue was generated by massage services.

The majority of spas forecasted an increase in revenue during the 2002/2003 period.

Julie Garrow (julie@intelligentspas.com), Founding Director of Intelligent Spas stated "the Thai spa industry primarily consists of hotel and resort spas. The findings provide spa facilities with valuable industry statistics to analyse their competitive environment and maximize their performance. The study also covers plans for consulting projects, facility profiles, level of technology and financial performance - critical information other organisations can use to better service and support the spa industry".

Naphalai Areesorn, President of the Thai Spa Association, said the survey will be of great benefit to the Thai spa industry. "This is the first survey that has been done on the local spa industry and will help to provide some facts and figures. The Association is often asked about the size of the industry, the revenues generated, the number of staff involved, etc. - all important information for those interested in the industry - and we are never able to give an accurate answer. This report will change all that and we hope the survey will be carried out on an annual basis."

Singapore Spa Industry Survey Results

Singapore, 10th April 2003 – Singapore’s spa facilities employed less than 700 people, however generated approximately SGD35 million dollars in revenue during the last financial year, based on an in-depth survey conducted by Intelligent Spas Pte Ltd.

Sources have also suggested the spa, beauty, salon and cosmetics sectors are collectively worth approximately 100 million Singapore dollars.

Singapore is the second in a series of spa industry surveys currently being implemented across the region by Intelligent Spas (www.intelligentspas.com), an independent research company specialising in the spa industry.

Julie Garrow (julie@intelligentspas.com), founding director of the Singapore-based company stated "the findings provide spa facilities with valuable, detailed industry statistics to assist their business decisions. It also outlines critical information that other organisations can use to better service and support the spa industry".

Singapore’s spa survey program was endorsed by the Spa Association Singapore. Peter Sng, president, stated “the survey program has provided valuable statistics to track the progress of the industry and identify interesting market trends.”

The main findings of the Spa Industry Survey Program conducted in Singapore included:

Spa visits have increased by 16% over the last three years.

During the period from July 2001 to June 2002, 100,000 international tourists made up a quarter of spa visits.

There are approximately 40 authentic spa facilities in Singapore.

The majority of spas operating in Singapore were either day spas or hotel spas.

Spas had nine private treatment rooms on average.

67% of spa visitors were female, 33% male.

Based on the number of sales the most popular treatment was massage.

Day spas were more likely to see a drop in visitation during difficult economic times, compared to hotel spas.

Competition was stated as the major challenge of the majority of spas.

Most spas did not use property management software.

Australia Spa Industry Survey Results

Singapore, 13th March 2003 – The Spa Industry across Australia finally has statistics to track progress and identify interesting market trends.

The Australian Spa Industry Survey Program was endorsed by the Australasian Spa Association, and generated the following main results:

Over two million people visited spas during 2001/2002, including approximately 100,000 international tourists.

Spa facilities generated approximately AUD165 million dollars in revenue during the 2001/2002 financial year.

43% of spas were located within another facility, such as a hotel.

The majority of spas operating in Australia were self-managed.

More casual employees were hired, on average, in comparison to full time employees.

Spas had seven private treatment rooms on average.

The two largest categories of spas included day spas and hotel/resort spas.

75% of spa visitors were female, 25% male.

The highest average age range of visitors to day spas was 30-39 years, compared to hotel/resort spas, which was 40-49 years.

A higher proportion of hotel/resort spa revenue came from massage services, whereas beauty services accounted for the highest proportion of day spa revenue.

The therapies practiced most often in spas were aromatherapy and mud therapy.

The majority of day spas used a property management software system, whereas only one quarter of hotel/resort spas did.

A higher proportion of hotel/resort spas made a profit compared to day spas.

Hotel/resort spas predicted a higher increase in the number of spa employees in the next twelve months, compared to day spas.

Day spas were more challenged with managing expenses, compared to hotel/resort spas that had more difficulty recruiting staff and meeting client expectations.

Kirien Withers, President of the Australasian Spa Association stated, "the Survey Program will provide valuable directional information for spas and new spa developments resulting in spa concepts, marketing and programs that truly reflect market demand thereby increasing the size of the spa going market. It will also supply long awaited information for discussions with organisations such as investors and lenders, government departments and the media."

About the Spa Industry Survey Program

Intelligent Spas (www.intelligentspas.com), an independent research company specialising in the spa industry, implemented the Spa Industry Survey Program in major spa markets across the Asia Pacific region. It is the most comprehensive and consistent, multi-national spa survey ever conducted, and is critical to providing necessary statistics and information as the industry is generally experiencing rapid expansion.

The Spa Industry Survey Program was specifically designed to capture much needed statistics to assist spas and other members of the spa industry, benchmark performance and make informed business decisions. The in-depth, self-fill survey captured valuable information relating to spa type, treatments and services, infrastructure, ownership and management, visitation and client profiles, human resources, financial analysis, current trends and predictions for future performance.

As Intelligent Spas is a completely independent research company, that is, it does not consult to individual businesses nor endorse and distribute third party products. The spas could feel comfortable in sharing their data as confidentiality was assured. The survey was also professionally designed using appropriate data ranges for the most sensitive data, such as revenue and salary levels by job type, which also made the completion of the surveys easier.

The Program was successfully implemented in major spa markets across Asia Pacific including Australia, Singapore, Thailand, New Zealand, Indonesia, Malaysia and Hong Kong/China.

Intelligent Spas would like to sincerely thank the participants of the Spa Industry Survey Program for their time and effort in completing the survey. Each participant received a copy of the results in a customised Spa Benchmark Report, which included analytical tables for direct comparison of their individual performances against the industry averages.

****************************************
****************************************

SPA MANAGEMENT REPORTS

Spa Integration for Clubs
Singapore, 10th July 2003 – Intelligent Spas Pte Ltd (www.intelligentspas.com) has published a new spa management report to guide the growing club spa market. It is entitled Spa Integration for Clubs: Guidelines to Research, Develop and Promote Spa Services in Health, Sports and Recreational Clubs and aims to assist clubs in determining if spa services would complement their existing business.

Julie Garrow, author of Spa Integration for Clubs, stated “we observed during our Spa Industry Survey Program conducted recently that club spas made up a small proportion of the spa market. This suggests an opportunity for clubs to integrate spas into their facilities as consumers increasingly demand one-stop-shops for fitness and wellness.”

Report Overview

Spa Integration for Clubs is primarily a professional guide to assist a variety of club types explore the need for spa services and outlines the actions required to effectively integrate spa services into the facility. In addition, it has been designed to also provide useful information to managers of existing spas aiming to refine their operations and improve performance, to spa owners who would like to initiate partnerships or alliances with clubs, and to consultants who advise clients on club spa developments. The report incorporates four key sections:

The introduction reviews trends relating to club spas.
The key components of a spa, such as infrastructure, treatments, products, technology and equipment, are outlined for those who are not very familiar with the spa industry.
A comprehensive, critical path for integrating spas is provided, which incorporates research, business model analysis, spa concept design, financial analysis, spa development, synergies with relevant club departments, brand strategy, marketing activities and implementation advice.
The report concludes with a summary of tips for successful spa integration.

Kirien Withers, editor of Spa Integration for Clubs added “as we have seen in the evolution of the beauty business, holistic wellness - the full integration of personal care, is rapidly becoming the way of the future. Clients are demanding a one stop shop - they know that to perform at its best the body needs to be detoxified and massaged. For peak performance they need excellent nutritional advice and naturopathic care, and to look their best the skin needs professional treatments. With today's high pace it is simply not practical to travel to different locations for all this - it must be available in the one location - this is SPA.”

Critical Path to Effective Spa Integration

Spas have massive potential in the club industry. Intelligent Spas recommends clubs follow a critical path of activities in order to assess the potential of integrating a spa concept into a club facility, or to refine the performance of an existing club spa. These steps include:

Market Research – To define the spa concept or identify a non-viable investment before the financial outlay is made.
Business Model Analysis – Hire a spa management company’s expertise or manage the spa internally to retain all profits.
Spa Concept Design - The design must fit the brand image and positioning of the club.
Financial Analysis – To enable the owners and/or investors to forecast the potential return on investment.
Spa Development - It is crucial that your developer commissions spa specialists to minimise expensive construction errors.
Synergies with other Club Departments - Synergies between the club and the spa should be developed to maximise visitation and significantly increase incremental revenues.
Brand Strategy and Marketing Plan – to recognise the spa’s key market segments, identify the most effective marketing channels and develop brand power to generate member loyalty.
Implementation - Take advantage of economies of scale by partnering with the club in such areas as reception services, suppliers, laundry services and marketing activities.

Spa Integration for Clubs is available for purchase online at www.intelligentspas.com. For further information contact Julie Garrow via email julie@intelligentspas.com, telephone +65 6248 4736 or facsimile +65 6248 4531.

****************************************

Standard Operating Procedures for the Spa Industry

Singapore, 10th December 2002 – Intelligent Spas Pte Ltd (www.intelligentspas.com) today released Spa Policies and Procedures: Standard Policies and Procedures for Spa and Salon Management, Operations and Treatments, a valuable tool to assist spas or larger salons refine their existing operations manual, develop a new customised manual, or expand their current offering of spa services.

As the spa industry grows at amazing rates, so too do client expectations. Spas need to be more organised and efficient than ever before to be financially successful.

Julie Garrow (julie@intelligentspas.com), director of Intelligent Spas and author of Spa Policies and Procedures states “policies and procedures guide the operations of the spa by promoting efficiency, productivity, consistency and quality. They also provide an effective means of communication between management and employees. If designed and implemented correctly, they can significantly impact a spa’s bottom line”.

The 100 page report features standard policies and procedures relevant to spa and larger salon operations, covering general management, human resource management, spa preparation, client interaction and standarised spa treatments. A step-by-step guide and templates are also provided to help spas or salons develop their own manual.

Maggie Gunning, chief operating officer of Spa Synergy provided the technical knowledge to develop the report. A fully qualified aesthetician with over 16 years managerial and operational experience in the spa industry across the United Kingdom and Asia, states “sometimes it’s just a few small inefficiencies that are generating heavy costs or negatively impacting the client experience. With a few refinements to process and procedure, spas eliminate those inefficiencies and directly improve profits and service quality.”

Kirien Withers, editor of Spa Policies and Procedures and a leading player in Australia’s spa industry adds “as the spa industry is generally experiencing an under supply of qualified and experienced spa managers and therapists, the report provides repeatable systems and streamlines training, ensuring enhanced profitability despite the global shortage of experienced staff.”

Spa Policies and Procedures is available for purchase online at www.intelligentspas.com. For further information contact Julie Garrow via email julie@intelligentspas.com, telephone +65 6248 4736, facsimile +65 6248 4531 or visit www.intelligentspas.com.

The report was written by Julie Garrow, director of Intelligent Spas (www.intelligentspas.com), based on technical knowledge provided by Maggie Gunning, CEO of Spa Synergy. Kirien Withers professionally edited the report.

****************************************

A Spa Integration Guide for the Hotel Industry

Singapore, 12th March 2002 – Intelligent Spas Pte Ltd (www.intelligentspas.com) launches its inaugural Spa Industry REPORT, Spa Integration, the first in a series of vital intelligence reports for the rapidly developing Spa industry.

Spa Integration is primarily a professional guide to assist Hotels, Resorts, Serviced Apartments and similar facilities, explore the need for Spa services and outlines the actions required to effectively integrate a Spa facility into the property. However, it also provides useful information to managers of existing Spas aiming to refine their operations and improve performance, to Spa owners who would like to initiate partnerships or alliances with Hotels and similar facilities, and to consultants who advise clients on Spa developments.

The fifty page report has four key chapters:

The introduction section sets the scene to explain why Spas are the new trend and discusses how hotels can respond to this.

A variety of Spa types are defined and the key components of a Spa are described, including infrastructure, treatments, products, technology and equipment.

A critical path for integrating Spas is recommended, which incorporates research, business model analysis, Spa concept design, financial analysis, Spa development, synergies with relevant Hotel departments, brand strategy, marketing activities and implementation advice.

The report concludes with a summary of tips for successful Spa integration.

Julie Garrow, director of Intelligent Spas and author of Spa Integration stated “it is important for Hotels to assess the viability of developing a Spa, rather than just following the trend. Spa Integration describes research activities that can be undertaken to firstly identify if a Spa development is viable or if an alliance with a local Spa is a more efficient business model. Once the Spa concept is defined, it is imperative to integrate the Spa effectively into the property in order to maximise the potential of incremental revenue for the hotel. The Spa Integration report outlines these strategies”.

Some valuable synergies can be initiated with various hotel departments in order to integrate the spa effectively. Some examples include:

Training all front-line Hotel staff in the Spa’s main details, such as the location and range of services, so they can confidently respond to guests’ inquiries.

Providing scripts and booking procedures for reservation and front office staff to encourage Hotel guests to visit the Spa.

Displaying Spa promotions in lifts to increase awareness of the Spa.

Spoiling VIPs with Spa product samples instead of fruit baskets.

Offering packages that include both Hotel and Spa experiences.

Garrow continues “by creating a clear branding strategy and conducting targeted marketing activities, the Spa can be an integral part of the Hotel and induce substantial business in a competitive market”.

Kirien Withers, editor of Spa Integration and a leading player in Australia’s Spa industry, says “the report documents effective integration tactics and strategies that will drive the potential of the Spa facility. It is a valuable tool for Hotels who aim to provide professional Spa services to their guests and Spas who want to capture a larger proportion of the Hotel market”.

Spa Integration is available online at www.intelligentspas.com. For further information contact Julie Garrow via email julie@intelligentspas.com, telephone +65 6248 4736, facsimile +65 6248 4531 or visit www.intelligentspas.com.

****************************************

About Intelligent Spas and Julie Garrow

Intelligent Spas was founded to address the increasing need for quality research relating to the spa industry. This independent research company provides market intelligence to guide spa industry growth, development and performance

Intelligent Spas offers a completely objective view of the spa industry as it does not conduct consulting studies on behalf of individual businesses and does not endorse or distribute any third party, spa-related products. “Our research is self-funded, without bias and conducted for the benefit of all members of the spa industry”.

A range of Spa Industry REPORTS are offered to address management issues and summarise industry statistics. All reports have a specific focus, and incorporate unique information that is both practical and intellectual. And they are available at affordable prices so everyone can benefit from their powerful knowledge.

Spa Industry INTELLIGENCE is a free, electronic newsletter prepared and distributed regularly by Intelligent Spas. It features the interviews with key industry players and the latest issues and research statistics relating to the spa industry. Visit www.intelligentspas.com to subscribe.

Julie Garrow, founding director of Intelligent Spas, graduated with a Bachelor of Business specialising in Tourism, Management and Marketing, and has over a decade of experience in hospitality and leisure research.

Prior to establishing Intelligent Spas, she represented major organisations such as KPMG (Melbourne), Southern Pacific Hotels (Sydney) and most recently PricewaterhouseCoopers (Singapore). Julie now focuses specifically on spa industry research.

Julie is author of the Spa Integration Series and Spa Policies & Procedures. She also designed Intelligent Spas’ Spa Industry Survey Program.

Julie’s contact details are as follows:

Julie Garrow Telephone: +65 6248 4736

Director Facsimile: +65 6248 4531

Intelligent Spas Pte Ltd Mobile: +65 9660 9752

80 Raffles Place julie@intelligentspas.com

Singapore 048624 www.intelligentspas.com

Get 15% off your $100 or more purchase at spalook.com. Coupon Code: Spa15
100 Spa Brands - Pevonia, Kerstin Florian, Jurlique, and more.
FREE FedEx 2nd day shipping when you spend $50+.
115% Price Protection Guarantee
No hassle, 45-Day return policy
There is no reason to shop anywhere else!

Natural Salt Lamps

Isabella - Gifts for Reawakening the Spirit