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The International Standards of SpaExcellence(SM)2008
The International Standards of SpaExcellence(SM)2010

Managing for the Sustained Success of a Spa - A Quality System Approach
with Guidance and Examples

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*Includes shipping to US and Canada only.
**Electronic file will be sent via email.

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Spa Studies in the News

The 2005 Canadian Spa Goers Survey Report from Leading Spas of Canada in Partnership with Elmcrest College

March 2, 2006 – The spa industry is a rapidly growing sector of the Canadian leisure market that has doubled in size between 2000 and 2003. To take advantage of this trend and maximize growth within this sector, it is essential to understand the needs and desires of Canadian spa goers.
In 2005, Leading Spas of Canada circulated a consumer survey as an insert to their 2005 Membership Directory. As a result, the first significant statistics and insights regarding the Canadian Spa Goer and Non-Spa Goer are now available in the 2005 Canadian Spa Goers Survey Report.

The accumulation and tabulation of survey responses and the compilation and distribution of this report were organized, executed and funded by Elmcrest College of Applied Health Sciences and Spa Management in Toronto, Ontario. Elmcrest's participation made it possible for this information to be broadly distributed free of charge throughout North America. Elmcrest is a unique, leading-edge educator dedicated to the spa industry. The College is committed to producing graduates in all three disciplines (spa management & administration; massage therapy; and esthetics) that will meet or surpass the needs of the industry.

A Few of the Key Points Found in the Report
  • 1,011 completed surveys were received by December 1, 2005, representing spa users from every province in Canada, as well as the Yukon Territory.
  • 60% of the survey respondents have visited a Canadian spa in the past 12 months, and one-third of these can be considered regular spa goers, having visited spas three or more times.
  • Cost and too many other priorities are the main barriers to visiting a spa, especially for young respondents and married respondents with young families.
  • Day spas and resort/hotel spas are the predominant choices for spa goers.
  • Stress relief and relaxation was chosen as the number one reason for visiting a spa by more than 79% of spa goers. Health and wellness was also considered important. These priorities were
    consistent across age, income, and marital status.
  • The “bread and butter” spa services (massage therapy, manicures / pedicures, and facials) are the top three treatments most regularly sought by visitors of both day spas and resort/hotel spas.
  • Over 47% of all Canadian spa goers are interested in having medical spa treatments incorporated into their regular spa. However, several respondents indicated a desire for medical and health related treatments (e.g. massage, chiropractic, naturopathy, acupressure) as opposed to cosmetic treatments when visiting medical spas.
  • The spa experience has been an overwhelmingly positive one for Canadian spa visitors. Only 2% of spa visitors found that the experience did not meet their expectations. Fully one-third of spa goers are completely satisfied with the spa they most frequently visit and would not make any changes to the facility.
  • Quality of treatment and services is key, both as the most important factor for choosing a spa, and the feature spa goers would like to see improved. This encompasses more detailed information on the services and products as well as expertise of the service provider.

Click Here for more detailed findings and the complete
2005 Canadian Spa Goers Survey Report

http://click.linksynergy.com/fs-bin/click?id=*EJTVpauQ/0&offerid=61746.10000013&subid=0&type=4
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Farm to Treatment Table Lavender Experience
This package is available Saturdays only, May 12 – July 14 (excluding June 8), must be booked one week in advance and requires 48 hours notice for cancellation. 
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Spa Store


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