2 January 2007 --- Lisa Starr of Wynne
Business, USA, returns to the Frederique Academy to present
the acclaimed Spa Management Suite from January 22nd - January 26th,
2007. With the addition of the new Advanced Management workshop,
the three-seminar series will provide attendees with crucial information
to ensure the success of their spa start-ups, expansions, and spa
operations.
The one-day Real World Spa Start-Up and Expansion is ideal for
those wishing to open a new spa or expand existing operations. The
interactive workshop will cover the following topics:
- The Future of the Spa Industry
- How to establish and test your business vision
- Creating a realistic Financial Plan and securing financing
- Establishing a unique therapeutic and program vision
- Your start-up marketing plan: the first 18 months
- Mastering Public Relations
- Position descriptions and organizational structure for your spa
staff
- Crucial issues in spa facility design and functionality
- Issues of Facility Construction Management
- Developing the ideal retail mix
- Compensation issues in the start-up spa
- Setting up your Gift Programs
- How to choose your Technology and Communications Platforms
- E commerce for spas
- Your Spa Development Timeline
- Your plan for pre-opening, soft opening, and grand opening.
To be held on Monday 22nd, January 2007 9:00am-5:00pm in English
with Putonghua simultaneous translation. The total cost for workshop,
including comprehensive handouts, is HK$5,995.
The three-day Spa Director's Management Intensive is a Spa Director's
Management Program that will put you miles ahead of the competition.
This fast-paced, information-packed program is full of original,
innovative but practical concepts that are actually at work in the
award-winning Preston Wynne Spas. Topics include:
- Financial Management
- Marketing Mastery
- Successful Programs
- Leadership
- Quality Management
- Retail Success
To be held on Tuesday 23rd - Thursday 25th January 2007 9:00am-5:00pm
in English with Putonghua simultaneous translation. The total cost
for workshop, including comprehensive handouts, is HK$9,995.
The Advanced Spa Management Seminar is packed with advanced strategies
and detailed tactics for spa professionals who want to take their
operations to the next level, or need to sharpen their skills to
take on increased competition. You'll leave invigorated and ready
to make changes in your spa. This programme is terrific if you're
growing your business or if you operate multiple locations. If you
need a booster shot - don't miss this workshop. It's designed to
fit right into your busy schedule. Topics include:
- High performance leadership
- High value marketing
- Highly effective operations
- Advanced financial management and controls
- Advanced issues in human resources and compensation
- Mastering a high performance business strategy
To be held on Friday 26th January 2007 9:00am-5:00pm in English
with Putonghua simultaneous translation. The total cost for workshop,
including comprehensive handouts, is HK$5,995.
Early bird discount: enroll in 1 to get 15% off, enrol in 2 to
get 20% off and enroll in 3 to get 25% off. There are limited spaces
for these seminars so early enrollment is recommended. Call or email
Amy Leung on 2807 6773 or email amy.leung@paua.com.hk for more information
on any of the above seminars. Visit the Frederique Academy website
at www.frederiqueacademy.com.hk.
About the Frederique Academy
The Frederique Academy was awarded with the coveted title of Asia's
"Spa Academy of the Year" at the 2005 Baccarat AsiaSpa
Awards.
Founded by Frederique Deleage in 1977, the Frederique Academy in
Hong Kong offers courses on a wide variety of holistic health and
beauty subjects leading up to internationally recognized ITEC and
CIBTAC diplomas. We also provide skills development training for
spas throughout the region; tailor-made training as well as self-interest.
About Wynne Business
Since 1994, Wynne Business (formerly Preston Wynne Success Systems)
has been the premier provider of spa consulting, management seminars
and employee training for the spa industry. The company's two principal
consultants have over 40 years of combined spa operations experience
and its family of affiliated specialists include experts in marketing
and public relations, web development and e-commerce, and medical
spa management. Wynne Business assists startup spas as well as established
facilities seeking to improve their profit and performance. Parent
company Preston Wynne, Inc. operates two spas in the San Francisco
Bay Area, including a day spa and hotel spa, and utilizes them as
"living labs" for its consulting practice.
Introducing Lisa Starr
Lisa Starr has more than 25 years experience in the beauty industry,
in every capacity from makeup artist to general manager of a regional
chain of day spas. She is currently the principal East Coast business
consultant to new and existing salons and spas for Preston Wynne
Inc., a leading spa consulting company in the US. Her knowledge
and experience spans a wide range of subjects, including marketing
and advertising, business operations, inventory management, human
resource development, sales and public relations. Consulting clients
throughout the U.S. and in Southeast Asia include day spa start-ups
and turnarounds, hospitals expanding into day spa services, beauty
salons adding spa services, medi-spas and hotel spas.
For more information, please contact:
Elaine Chui, Group Communications Manager
Tel: 2807 6709
Email: elaine.chui@paua.com.hk
