Trusted print and online resource Holistic Primary Care-News for Health & Healing enters the event arena with conference aimed at transforming primary care

NEW YORK -2/25/08 – Holistic Primary Care-News for Health & Healing is moving beyond the pages of its quarterly publication to the Westin La Paloma in Tucson, Ariz., October 31, 2008 – November 2, 2008, with its new continuing education conference, “Heal Thy Practice: Transforming Primary Care.”

As a leading source of information on the evolving fields of holistic healthcare and integrative medicine over the last decade, Holistic Primary Care is well positioned to present a dynamic continuing education event. Heal Thy Practice will present viable, real-world business development and practice management strategies for physicians wishing to build thriving health-centered, prevention-oriented primary care practices. This is the first conference of its kind to specifically address the unique economic challenges facing doctors engaged in, or interested in, holistic practice. It will highlight emerging business models that can further facilitate the growth of holistic medicine to meet the growing demand for innovation in the troubled healthcare sector.

“With the burden of chronic disease at an all-time high, physician morale at an all-time low and the entire health care system on the verge of collapse, the need for new models of health-oriented, integrative care has never been stronger,” said Erik Goldman, Editor-in-Chief of Holistic Primary Care.

“Heal Thy Practice will bridge the gap between just talking about improving healthcare and actually making the changes necessary for better patient care and a better practice,” continued Mr. Goldman. “By giving doctors the tools they need to improve and expand their practices, we can help move holistic therapies into the first line of treatment for many chronic diseases, and bring a wider range of therapeutic options to more practices, and ultimately to more patients.”

The program is chaired by Dr. Grace Keenan, founder and director of the NOVA Medical Group, a fully integrative 4-site clinic in Northern Virginia, who will discuss the essential success factors for creating a broad-based integrative care clinic. Among the other featured speakers are Dr. Elson Haas, founder and director of the Preventative Medical Center of Marin in Calif., who will share his experience practicing holistic medicine both within and outside the limitations of insurance-based medicine in Defining Your Values, Earning What You’re Worth, and Dr. Brian Forrest, a family physician in Apex, N.C., who will describe how he created a thriving, patient-centered fee-for-service practice from the ashes of his near-bankrupt insurance-controlled practice in Returning to Independent Practice & Restoring Patient-Centered Care.

The Heal Thy Practice exhibit floor and industry-sponsored breakout sessions will provide opportunities for exhibitors and sponsors from the natural products, medical device and practice management companies to connect with physician attendees who are serious about making changes in the ways they practice medicine.

For more information or to register for the event, please visit www.holisticprimarycare.net.

ABOUT HOLISTIC PRIMARY CARE

Holistic Primary Care is a trusted source of scientifically-sound information on holistic health care and natural medicine. The quarterly publication, Holistic Primary Care-News for Health & Healing, offers lively and practical information about nutrition, herbal medicine, homeopathy, mind-body therapies, Ayurveda, Acupuncture, Traditional Chinese Medicine, and other healing and self-care systems from around the world. The publication’s website, www.holisticprimarycare.net provides readers with breaking news, exclusive online articles, continuing education information, and searchable, user-friendly archives. The recently-announced conference and trade event, “Heal Thy Practice: Transforming Primary Care,” will outline viable business development and practice management strategies for creating prevention-oriented and health-centered holistic medical practices.