Miami, FL - March 26, 2004 - Skin care isn't just
about taking care of the body, it starts with taking care of all
that surrounds the body, including the environment. That's why
Les Nouvelles Esthétiques, the leading industry magazine
for spa and skin care professionals, is "going green."
The magazine's Dallas-based printing company, Motheral,
uses soy ink in its printing. In addition, all used press plates,
as well as unused paper and ink, are recycled. In their Coral
Gables, FL, office, LNE employees use recycled paper products
for the bathroom and lunchroom. They also reuse paper and limit
paper usage by keeping files electronic and sending e-mails rather
than snail mail, when possible. The in-house printer cartridges
are also recharged to be used again. To conserve energy, the staff
makes sure to use only necessary lighting during business hours,
and all lights and computers are turned off at night. Furthermore,
state-of-the-art thermostats control the air-conditioning units
to prevent unnecessary usage, and awnings shade all glass doors
and windows, which are tinted, helping to reduce the need for
air-conditioning. Some other things the staff at LNE does to conserve
are carpooling, recycling glass and plastic, and purchasing organically
grown foods.
"We feel that by doing what we can to protect
the environment, we are also taking care of our readership and
future generations," says Monica Schuloff Smith, LNE editor
in chief. "At LNE, we all try to make any extra effort to
make our surroundings environmentally friendly and hope to inspire
others to do the same," she adds.
All of LNE's efforts to be more eco-friendly do
not comprise the quality of the magazine. Recycled paper is not
used for the magazine's pages because of discoloration and the
ease with which it tears due to the breakdown of fibers during
the recycling process. This is not the product that the magazine
wishes to sell to its readers nor the quality it feels its advertisers
deserve. However, LNE's staff works hard to ensure that they are
doing their part to take care of the environment and their surroundings.
The American edition of Les Nouvelles Esthétiques
has been in circulation since 1985 and is the only monthly publication
in the industry devoted to skin care and spa professionals. The
focus of the magazine's articles is to educate skin care and spa
professionals in all aspects of the beauty industry.
Les Nouvelles Esthétiques was founded more
than 50 years ago in Paris, France. With a global network of 19
publications and more than 22 trade shows worldwide, the company
remains the largest international source for esthetics and spa
professionals.
For more information, call 1-(800) 471-0229 or visit
www.LNEONLINE.com.