Hershey’s Swoops indulges
clients at DSA member spas around the country
Union
City, June 26, 2004 - Resulting from an exclusive agreement with The
Day Spa Association, Promo Partners Inc., a New York based sampling
agency, successfully completed a six-week sampling program throughout
DSA member spas. Working with Hershey’s promotion agency, Marketing
Werks, Promo Partners delivered cups of Hershey’s chocolate to
the patrons of participating spas.
The program began on April 19th and was scheduled to
be completed by May 31st. Each spa that chose to join the program
was shipped samples based on their size and storage capacity. The
shipments were scheduled to arrive weekly, bi-monthly, monthly or
all at once, depending on the individual spas’ request.
“The response from the DSA member spas has been
fabulous for both, the spas and Hershey’s”, explained Promo
Partners President Rhonda Kugelman. “Re-orders started half way
into the promotion with huge increases in spa traffic for Mother’s
Day”, continued Rhonda. Hershey themselves were thrilled with
the promotion and released additional samples for distribution to
late joiners and those spas that wanted to extend the program beyond
May 31st.
Here is what two DSA spa members had to say:
“One of the most fun events held at Gurney’s
Inn was Mothers Day 2004. The Swoops Pyramid was not only sweet ?
but also a lot of fun ? we love swoops!ps!” Ingrid Lemme, Gurney’s
Inn, Montauk, NY
My clients really loved it! It was great! Perfect pick-me-up!”
Claudia, Salon Manager of DeFranco Spagnolo , Great
Neck, NY
“We are thrilled to have Promo Partners Inc. in
our network”, says Hannelore R. Leavy, Executive Director of
The Day Spa Association. “This is another exclusive benefit to
our day spa members, to be able to offer their clients something different
? although not spa rrelated but fitting the lifestyle and feeling
that one is special when being at a spa. We are looking forward for
Rhonda to bring us the next promotion and are confident that as more
sampling partners come to the table, all our day spas will join the
program, although they can pick and choose, which merchandizing to
accept, as not every sampling program may fit into their scheme of
things.”
The Day Spa Association strives to provide its members
with a diversity of benefits on every possible level. “What may
be interesting and appropriate for one day spa, may have no value
for the one in the next town, and visa versa. This is one reason our
benefit list for spas as well as for our allied members (companies
that provide the industry with products and services) is growing longer
and longer”, states Hannelore R. Leavy.
For information on joining this program, a list of membership
benefits and how to register contact:
The Day Spa Association
310 17th Street, Union City, NJ 07087
Tel: 201-865-2065
FAX: 201-865-3961
www.dayspaassociation.com
