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Spa Events in the News

The Day Spa Association Announces The Marketing Demographics of a Day Spa-Goer 2005 - Now with six years of data from spa-goers around the USA and around the Globe!

Union City, NJ (March 11, 2005)- Using data from our third internet study based on the SURVEY QUESTIONNAIRE found at www.dayspaassociation.com, the Day Spa Association has just released their third marketing demographic study on day spa usage by consumers, compiled by Skip Williams, Vice President of Research and Development. This study compares two years of statistics against the previous 2 two year studies, thereby enabling you to compare the information on the demographic developments over the past 6 years.

In addition to regular demographic statistics, the study answers such questions as spending habits, specific treatments being frequented, product sales as well as spa travel preferences.

“From the inception of our website in 1995 we have carried a survey questionnaire for our web visitors to fill out”, says Hannelore Leavy, Founder and Executive Director. www.dayspaassociation.com has expanded this survey questionnaire to include data that has never been assembled in such an extensive format by anyone. Visitors to the Day Spa Association’s website are invited to fill out a very comprehensive questionnaire and are rewarded by being entered in a monthly drawing of spa prizes currently comprised of spa gift certificates from SpaWish.com,
Certifichecks.com, SpaLook.com, a Spa Music CD from At Peace Media and a complete treatment kit from Ixora, the Satisfaction Solution for Women.

“We have learned quite a bit over the years and have expanded the survey questions after the first study in 2000 to reflect the needs of the industry to know and understand Next its customers. Current questions and answers cover basic demographics topics, spending habits for treatments and product sales, payment methods, travel companions, how often they are visiting day spas, as well as spa travel statistics. Visitors are also asked for remarks about their best and the worst experiences and naming their most favorite spas. The DSA forwards these remarks to the
respective spas, if customers choose to mention their names, to DSA members and non-members alike.

“This study contains important demographic information about the ‘Spa-Goer that will allow YOU to more effectively market to this growing segment of clients and contains important informationthat will give you insight into their preferences, needs, praises and complaints. Wherever possible we included and compared the findings from our first and second study,” says Skip Williams, who serves on the DSA Advisory Board, and compiled this data for the third time, “in order to show not only the
increase in demand and differences in gender of the Day Spa-Goer, but to show clearly the progression the day spa industry has made over the past years in terms of volume in dollars and visits.

To obtain a copy of “The Marketing Demographics of a Day Spa-Goer 2005” and begin reaping the rewards of a better understanding of your customer contact the DSA at 201-865-2065 or order online at www.dayspaassociation.com/professionals/publications.

The Day Spa Association, the only trade organization for the day spa industry, also offers an array of other publications, research and studies on the day spa industry such as

  • The Day Spa Business Bible
  • The Day Spa Business Report
  • The Evolution of the Day Spa Industry
  • What do Day Spas value most when considering a new product
  • The Spa Encyclopedia and
  • other industry publications by members of the DSA.

The Day Spa Association is a professional membership based trade organization founded in 1991. It’s purpose is to promote it’s members businesses, to unify, enrich and support the spa industry through information exchange and networking, to increase consumer awareness of
and demand for spa services and products and to protect the consumer by continuously elevating the standards and quality in the day spa industry.

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