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Spa Events in the News Intelligent Spas Releases 2005 Spa Industry Research for Thailand Singapore, 19 April 2005 - New research has identified Thailand’s spa industry was performing well until the Tsunami forced the closure of over 25 spa facilities. Intelligent Spas (www.intelligentspas.com) estimated approximately 3.6 million visits were made to Thai spas during the 12 month period between July 2003 and June 2004, whilst average annual visitors per spa was up 43% compared to the previous period. Julie Garrow (julie@intelligentspas.com), Director of Intelligent Spas stated “this report updates the inaugural research conducted in 2002. Since that time the industry has experienced overall growth in spa visits and spa facilities. Intelligent Spas identified there are approximately 320 spa facilities in Thailand employing over 5,000 people. About 20% of these spas are operating in the greater Phuket area and continue to be negatively affected as many travellers choose other destinations”.
The Value of Benchmarking Industry benchmarks allow spa operators to monitor industry changes ensuring they become and remain competitive in the services they offer, whilst maximising profitability. As the only truly independent research organisation in the spa industry, Intelligent Spas is able to collect industry information which neither spas nor consultants would be able to gather due to confidentiality reasons. By publishing the results, the intelligence is available at a fraction of the cost of attempting to gather the data in any other way. Ms. Garrow explained “the spa industry benchmarks established as a result of this research study are key inputs for reliable business planning. Benchmarks are used by spas to monitor performance and make timely adjustments to maintain operational efficiencies. By identifying if your spa is operating below industry averages for example, actions may be quickly initiated to target weak areas and retain competitiveness. Respondents to the survey are positively advantaged as they receive a free report of the survey findings, which incorporates guidelines describing how to use the spa industry benchmarks to assist their business analysis activities”. “Suppliers and other organisations servicing and supporting the spa industry reference the industry benchmarks in order to develop and provide relevant products and services for the spas,” Ms Garrow continued. “The report also allows them to keep up with the latest trends in each specific spa market”. Benchmarks available for the Thailand spa market include spa type, location, infrastructure, menus, employment, visitor numbers, client profiles, revenue ranges and industry trends. A breakdown of results for resort spas was also possible for some topics due to the response rate achieved. Refer to the Table of Contents for a complete list of topics. The Spa Industry Survey Thailand 2004 is available for immediate download from www.intelligentspas.com for USD110. Contact Julie Garrow via email julie@intelligentspas.com, telephone +65 6248 4736 or facsimile +65 6248 4531 for additional information. Comments from the Thai Spa Association Naphalai Areesorn, Honorary Advisor and Founding President of the Thai Spa Association, said "we welcome the release of the report as statistics are difficult to obtain in the industry. With the regulation of spas by the government which includes registration of all facilities and certification of staff, Thai spas are now being upgraded in line with international standards”. Hope for Tsunami-affected areas The team at Intelligent Spas would like to express their sincere condolences to those affected by the Tsunami. Our research aims to promote the development and growth of the spa industry. We hope the release of this new research generates awareness and visits, assisting the recovery of Thailand’s spa industry. About the Spa Industry Survey Program The Spa Industry Survey Program was designed, funded and implemented by Intelligent Spas and aimed to:
The research methodology incorporated extensive desk research combined with self-fill and telephone surveys to capture the much-needed information. Intelligent Spas would like to sincerely thank the participants of the Spa Industry Survey Program for their time and effort in completing the survey. Spas who wish to join the research program and participate in the next survey should contact Intelligent Spas. About Intelligent Spas Intelligent Spas is an independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Industry Surveys, Spa Consumer Surveys and Spa Business & Operations Manuals to assist the development and growth of this niche industry. Subscribe free to our Spa Industry Intelligence eNewsletter at www.intelligentspas.com to receive announcements and summaries of new research.
Table of Contents
Spa Industry Surveys
Spa Consumer Survey
Spa Management Reports
Spa Industry Intelligence eNewsletter - subscribe free at www.intelligentspas.com
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