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Spa Events in the News

Cosmoprof North America 2005 Attracts the Global Beauty Industry to Las Vegas - Hair, Cosmetics, Packaging and Wellness Show Attracts 25,000+ Buyers and Beauty Professionals From 34 Countries

LAS VEGAS - (August 4, 2005) – Cosmoprof North America, held at the Mandalay Bay Convention Center July 24-26, brought companies from all over the world together with buyers, distributors and professionals to introduce new trends and ideas – but most of all to help everyone expand their businesses. Now in its third year in North America, Cosmoprof North America is the only show to bring global beauty leaders under one roof with the cutting-edge in hair care, skin care, cosmetics, nails, spa, product development and packaging from every corner of the globe.

More than 25,000 attendees filled four pavilions and saw exhibits from more than thirty countries. A great success has been recorded by the International buyers program organized by Cosmoprof North America, bringing importers from Argentina, Brazil, Canada, India, Mexico, Vietnam, Russia and Venezuela. In addition, thanks to US Commercial Services, Brazil and Vietnam are bringing special delegations.

Cosmoprof North America 2005 put the emphasis on business-to-business – and business was certainly done -- with more than 670 exhibitors meeting with international buyers and distributors. From packaging and sourcing - to education and inspiration, Cosmoprof North America 2005 has evolved into a destination show to discover, strengthen and develop beauty resources.

"Thanks to four decades of experience in serving the international beauty community at Cosmoprof Bologna, we are so pleased to be able to bring our expertise to the North American market and create a space where a company from Spain can meet importers and distributors from the US but also from North and Central America" said Laura Zaccagnini, director of international affairs and strategies for Cosmoprof.

For salon/spa owners and managers, Cosmoprof North America offers a different kind of trade show experience than traditional "hair shows" offer. The show provides a unique business-to-business environment light years away from the blaring music and frenetic activity at hair shows. At Cosmoprof North America, salon/spa owners and managers have a unique opportunity to source new lines and innovative products they won’t find anywhere else. Rather than technical education in hair and nails, Cosmoprof North America offers business-focused education on marketing, leadership, trends and more.

Education was key this year, with dozens of courses and the return of the always successful Wellness Summit, a two-day seminar within the show covering the fastest growing segment of the beauty industry. From "Zone" diet author Dr. Barry Sears to longevity coach Oz Garcia, the Wellness Summit’s speakers covered dozens of topics for spa professionals. Beyond wellness, business leaders benefited from education on marketing, leadership, distribution, trends and more, including Youth Intelligence’s Jane Buckingham and Tim Sanders presenting his best-selling Likeability Factor.

Through an alliance with internet resource www.beauty-on-line.com, Cosmoprof North America was able to provide a packaging lounge on the trade show floor, which provided both a space for private meetings and additional resources such as advisors, computers, and access to databases that provided detailed information about the cosmetics legislation in more than 50 countries in the world.

Other key components included the annual state of beauty and wellness report from Future Concept Lab, a multi-disciplinary think-tank in Milan, Italy that is commissioned each year by Sogecos, organizers of Cosmoprof Bologna to deliver a customized "observatory" of beauty and wellness trends, based on data collected at retail locations and spas on every continent -- from Les Sources de Caudalie in Bordeaux, France to Wild Fitness in Wasabi, Kenya.

The North American Hairstyling Awards (NAHA), professional hair care’s single most important event of the year, was also held in conjunction with Cosmoprof North America, on Sunday night, July 26th. Saturday Night Live’s Rachel Dratch hosted the lively proceedings. Awards were presented in twelve categories, including Student Hairstylist of the Year, Salon Team of the Year, Hairstylist of the Year, Master Stylist of the Year, and Makeup Artist of the Year. In addition, the Lifetime Achievement Award was given to Sam Brocato, president and artistic director of Brocato America and Bruno Mascolo, founder, president and CEO of Toni&Guy/TIGI Linea USA, Inc. was inducted into the NAHA Hall of Leaders for 2005.

“We are so excited to see our vision for a marketplace for global beauty becoming a reality,” said Steve Sleeper, executive director for the Professional Beauty Association, a partner in the show. “Next year, look for us to become even more focused on making deals happen right on the tradeshow floor. It is a small world, and thanks to Cosmoprof North America, it’s getting even smaller.”

Cosmoprof North America 2006 is planned for July 16-18, 2006 at the Mandalay Bay Convention Center in Las Vegas. Cosmoprof North America is a production of North American Beauty Events LLC. For more information, visit www.cosmoprofnorthamerica.com.

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