The qualitative study was
designed to assess consumers’ needs, understanding, awareness
and experience of spas in the UK. The results highlighted a need
for a method of comparing spas and will consequently be used to
develop an accreditation scheme. A pilot version could be launched
as early as next year, with a view to rolling out a programme around
the country in early 2007. The research showed that the main motivation
for visiting spas was to relax and unwind from work and everyday
life pressures. The most important aspects to assess in a standards
scheme were identified as cleanliness, helpfulness of staff and
noise levels.
Overall, instead of a ratings
system based on 1-5 stars like in the hotel industry, the majority
instead favoured a scheme where spas would be required to fulfil
a set of standards in order to be accredited.
