The
International Congress of Esthetics, Long Beach 2005 - Conference
rocks the West Coast nonstop for three days
Coral
Gables, FL — September 21, 2005 — From jam-packed workshops
and classes, to abundant giveaways and record-breaking attendance,
the Long Beach 2005 International Congress of Esthetics rocked the
West Coast and was the conference for esthetics and spa professionals.
The explosive energy that radiated throughout the Long Beach conference
made it the most successful trade show event in the United States
so far. “Attendance was through the roof! We had professionals
rave on and on about our continuing education classes and it was impossible
for attendees to disguise their excitement,” says Laura Bazo,
conference coordinator. “The show’s incredible turnout proves
that attendees are taking advantage of what we have to offer. Our
conferences give attendees a chance to rub elbows with industry bigwigs,
earn continuing education credits that can be applied to their esthetics
licenses, and learn the latest industry trends. Our trade show does
it all.”The educational conference and trade show, which took
place at the Long Beach Convention Center, CA, September 10th through
the 12th, featured generic, hands-on demonstrations and lectures that
delved into everyday issues for spa professionals. The manufacturers’
workshops offered attendees various classes on product knowledge and
step-by-step treatment instructions.
The exhibition hall sprung to life as thousands of attendees
flocked to the plethora of the industry’s leading product suppliers,
from makeup and cosmeceuticals, to equipment and implements.
“The attendance rate’s exponential growth
proves that spa professionals recognize the value of our conferences
and trade shows,” says Rodolphe Legrand, CEO of Les Nouvelles
Esthétiques, co-sponsor of the International Congress of Esthetics.
“Our dynamic lineup keeps professionals on their toes and there’s
always new technology and techniques that professionals must keep
abreast of. Attending one of our trade shows every year can help professionals
keep up in this fast-paced industry.”
Les Nouvelles Esthétiques also celebrated its
20th anniversary at the Long Beach International Congress of Esthetics
and gave attendees free, six-month subscriptions to LNE, the industry’s
leading magazine, dedicated to skin care and spa professionals.
Along with filled-to-capacity classes and excited attendees,
Gold Sponsors Skin Renu and Germaine de Capuccini, two of the industry’s
movers and shakers, highlighted Saturday’s and Sunday’s
General Sessions. On Saturday, September 10th, Skin Renu presented
General Session attendees with complimentary goody bags with products
valued at $69. On Sunday, Germaine de Capuccini also rewarded General
Session attendees with goody bags of their own, with products worth
$43.
“These sponsorship opportunities highlight the
industry giants and at the same time, they allow attendees to see
what these companies are cooking up for the industry. It’s a
great giveaway that rewards attendees and also allows them to sample
the company’s products,” says Christèle de la Haye,
LNE’s marketing director.
During the General Session, industry experts presented
a wealth of information on a vast array of topics and issues that
affect the esthetics and spa fields. Lectures and demonstrations included:
$50-
