Lisa Starr Joins Spatrade as Director of Community to Lead Content and Social Media Strategy - Spa People in the News at DiscoverSpas.com


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Spa People in the News

Lisa Starr Joins SpaTrade as Director of Community to Lead Content and Social Media Strategy

Leading Online Resource for Spa Professionals Announces Key Hire to Ramp up Editorial and Community-building

February 24, 2010, New York, New York. Top spa consultant and educator Lisa Starr has been appointed Director of Community for SpaTrade www.spatrade.com. Starr will spearhead SpaTrade's content delivery and social media strategy. "Our vision for SpaTrade is to create a vibrant resource center fed by the community for the community," says Nancy Griffin, SpaTrade's founder and Executive Director. "Starting with Lisa Starr, we will be recruiting the best voices in the industry, providing insight into areas such as human resources, small business operations, marketing, retailing, beauty trends, technology—all the essential components of spa management."

One of the original experts featured on the SpaTrade website, Starr has almost 30 years experience in the beauty industry, in every capacity from technician to chain management. As a Senior Consultant for Wynne Business, Ms. Starr's consulting portfolio spans day spa start-ups and turnarounds, hospital spas, beauty salons adding spa services, med-spas and hotel spas. She is a founding member of the Spa Consultants chapter of the IMC, and a frequent speaker at the International Esthetics, Cosmetics & Spa Conferences.

"I'm delighted to be part of the SpaTrade team. I've been a huge supporter of the site since its launch in 2000," says Starr. "SpaTrade has always had a reputation for delivering quality business information and pioneering integrated media efforts. The webinars and integrated sponsorships provide a powerful marketing platform for suppliers who benefit from being featured in the context of leading business content."

"We are thrilled to have Lisa moderate SpaTrade's community of experts," says Dana Lupton, VP of Spa Information Services for SpaTrade's parent company, Questex Media Group. "SpaTrade's digital and interactive media services, along with our industry-leading events and publications, allow us to provide all of the marketing tools to meet our clients' brand-building and demand-generation objectives."

About SpaTrade

SpaTrade is the leading online community for spa professionals, featuring vital business intelligence, top industry experts, and information services for brand-building and lead generation. With a membership of over 12,000 executives, owners, and spa suppliers representing 90 countries, SpaTrade is a complete resource for the development, management, and marketing of spas and spa-related businesses.

About Questex Media Group

Questex Media Group LLC is a global, diversified business-to-business media organization serving multiple industries including hotel and hospitality, travel, technology, beauty, spa, among numerous other specialty industries with its well-established events, publications, digital and interactive media, research, and other marketing and media related services. The company's combined operations include approximately 450 employees in offices throughout North America, South America, Asia and Europe. Questex's beauty brands include American Spa, American Salon, the International Esthetics, Cosmetics & Spa Expos, the International Beauty Show, SpaTrade and SpaExec. For more information, visit www.questex.com.

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