David Stoup & Robert Boykin Partner to Redefine the Branded Spa Concept

JANUARY 20, 2011 (New York, NY) – David Stoup, respected beauty and cosmetic executive, and Robert Boykin, veteran hospitality professional, announce the launch of their joint enterprise, Trilogy Spa Ventures, LLC.  Trilogy Spa Ventures leverages the expertise of its founders in the beauty and hospitality industries to offer exclusive access to the world’s most iconic beauty brands for use in distinctive properties.  In addition, Trilogy Spa Ventures will create and manage proprietary spa brands, as well as develop retail opportunities on behalf of their clients.

“There is a great demand to be met in the branded spa business. Using my past experience in building beauty brands paired with Bob’s expertise in the hospitality industry, we will redefine the spa category by creating powerful synergies between beauty brands and properties,” said Mr. Stoup, Chairman and CEO. “Trilogy Spa Ventures will stand as the definitive resource to ensure the most profitable experience for the property, spa and beauty brand, as well as an unparalleled experience for spa guests.”

Mr. Stoup and Mr. Boykin, Co-Chairman of Trilogy Spa Ventures, are joined by experienced spa operators with a proven track record of success managing the finest brands in the world, such as Bliss Spas, Frederick Fekkai, La Prairie, and Elizabeth Arden Red Door Spas. Select members of the Trilogy Spa Ventures team, including Mr. Stoup, Senior Vice President of Operations Julia Petrini, and Senior Vice President of Merchandising Debi Foi, began working together over 15 years ago at Elizabeth Arden Red Door Spas. Their joint efforts contributed to the growth of Elizabeth Arden Salon Holdings from two Red Door spas to 142 day spas in 26 markets throughout the United States and the United Kingdom.

The lifetime of experience held by the executives provides Trilogy Spa Ventures with the unique ability to partner beauty brands and hotel brands to create synergistic branded spas that maximize local capture and hotel guest “share of wallet.” Trilogy Spa Ventures has a proprietary, brand-centric approach specific to each property, which results in a high-performance and seamlessly integrated spa solution. The company applies proven success metrics to ensure enhanced financial performance, which mitigates risk for all partners and fulfills Trilogy Spa Ventures’ mandate to increase hotel rates and occupancy. 

Throughout his thirty plus years in the business, Mr. Stoup has both founded and re-invented upscale consumer products and companies. Mr. Stoup’s industry experience includes his current position as Co-Chairman of Weil Lifestyle, LLC, as well as co-founding La Prairie, Inc., Phillip Kingsley Products, Inc., Colours & Scents and Perry Ellis Shoes.  In 1992, Mr. Stoup secured the exclusive worldwide rights to operate the Red Door Spas under the Elizabeth Arden trade name from Unilever.  He oversaw the growth of Elizabeth Arden Salon Holdings as CEO until its sale to a private equity group in May 2000.

Mr. Boykin’s expertise in the hospitality industry spans property operations, corporate administration and real estate development and acquisitions. Prior to founding Trilogy Spa Ventures, Mr. Boykin enjoyed an extensive career in the lodging industry with The Boykin Group and Boykin Management Company. The firm has operated over 20,000 hotel rooms in twenty states as independent resorts, hotels and conference centers, including Doubletree, Embassy Suites, Holiday Inn, Hilton, Marriott and Radisson properties.  In 1996, The Boykin Group, for which Mr. Boykin currently acts as Chairman and CEO, took its portfolio public on the New York Stock Exchange (NYSE:BOY) as a real estate investment trust (REIT) and was subsequently sold to a private equity firm in 2006.

“Trilogy Spa Ventures works with each partner to establish milestones and continuously maintains accountability,” said Mr. Boykin. “Most importantly we consider the alignment of values surrounding guest satisfaction as important as the attainment of financial results.”

Trilogy Spa Ventures crafts agreements to provide turnkey spa management services and ensures the expectations of all business partners are aligned. The organization shares risks and rewards with partners to earn longevity as operators by meeting financial milestones.

The Company’s web site launched earlier this month and may be found at www.TrilogySpaVentures.com.

About Trilogy Spa Ventures

Trilogy Spa Ventures was launched in January 2011 under the guidance of David Stoup and Robert Boykin. Designed to establish mutually beneficial relationships between beauty brands and hotels, residences and mixed-use properties, Trilogy Spa Ventures strategically aligns brand attributes, values and interests to ensure optimal return for each party.  Trilogy Spa Ventures is headquartered in New York, with offices in Arizona.