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Kurotel to Open a New Unit in Japan

New York, September 7th, 2007 - The award winning Kurotel Longevity Center and Spa will be announcing in first hand at Spa & Resort/Medical Spa Expo & Conference, the launching of a new unit in one of the most advanced countries when becomes to longevity: Japan. After long exchanged researches and with similar high-end health technology, Kurotel is opening the third unit in partnership with a leader Japanese health entrepreneur to offer an unprecedented health experience.

The voice of Kurotel and the founder’s daughter, Mariela Silveira, MD, will be speaking about this exciting new project at the New York Spa Expo & Conference to be held next weekend in New York City. She will be speaking in the panel Global Business Model and Global Spa Trends, to the worldwide Spa industry professionals.

Since Kurotel establishment in 1971 in the city of Gramado – which have been included in the book “1000 places to see before you dye” by Patricia Schultz – in Brazil, it has become a worldwide reference on its segment. The founders Dr Luis Carlos Silveira and his wife Neusa have begun the health Preventive Medicine study at the time everyone else was focused on the disease. In 1982, Kurotel opened its doors with the German Kneipp Method philosophy using healing and preventive approach. In 1984, Kurotel pioneered the stress management education in Brazil while in 1997 it added the Aesthetic Care. In 2006, Kurotel has announced the opening of two new units: the first one in Porto de Galinhas in the north of Brazil, which is the nearest location from North America and Europe; and the second, the Kur Health Center, also in the city of Gramado. The Longevity Center celebrates its 25th Anniversary this year and has established a mark of excellence by achieving top honors in spa and travel awards.

“If we go back to the 70s, we see the physicians centralizing health information and prescribing recommendations and treatments to the patients, which used to follow, but there were lack of resources,” says Dr. Silveira. “The huge difference from now and then are health information and knowledge. With information, people are able to discuss what is better for them being also more active in the treatment process,” continues her. The Spa Industry grows at 16 percent per year, and the number of people living a healthy lifestyle will increase dramatically in the next few years, according World Health Organization. Among the Global Spa Trends predicted to 2015 are chronic diseases recovery treatment, life span forecast and disease’s prevention. The society will make positive life style choices and will become an intelligent consumer of health services. Consumers, providers and associated members will seek for effective methods to reach their goals.

Global Spa Trends applied at Kurotel:

1) Healthy Aging: Although many people use the word “anti-aging”, this concept, unfortunately, is not possible. Healthy aging is the key. In 2000 there were 600 million people aged 60 or over, in 2025 there will be 1,2 billion and in 2050 there will be 2 billion of elderly people in the world and we have to be professionally able to deal with these new demographic changes.

2) Predictive Medicine and Genetic Approach: the possibility to precisely prescribe the best therapy, personalized diet, exercise, drugs and so on.

3) Non/less invasive and safer procedures

4) Healing life style (education of Spa purpose, home Spa)

5) Comparing results using trustable source

6) Ultra comfortable environment

7) Nature and natural resources

8) Water as the key

9) Customized and personalized treatment: This is definitely the biggest trend, along with warm human approach.

The Medical Spa Destination might decrease within the next years due to the pulverization of the Spa Industry. With the increasing need of living a healthy life style, healthy practices will be in the daily routine and will be found in everywhere from hospitals, medical centers, day spas, fitness center, to healthy living condos and communities as well as cosmetics, supplements, phytotherapy, among others. Spas will have to adapt their facilities to better attend the new health demand.

The Spa & Resort Expo & Conference/Medical Spa Expo & Conference will be held at the Jacob Javits Convention Center - New York, NY, from September 8-10, 2007.

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