Spa Places in the News
The Next Generation in Spas - Global Spa Brand Brings Together the Talents of
Renowned Spa Consultants Raison dEtre and Sylvia Sepielli with signature
treatments inspired by the Phases of the Moon
Atlanta,GA (July 14, 2008) With a name inspired by
the heavens and a distinctive approach to wellness, Auriga is emerging as a compelling
new spa brand on the global scene. Spas have already opened in Austria and Ireland,
and will debut in Mexico and Singapore by the end of 2008 and first quarter of
2009, establishing the Auriga brand worldwide.
Auriga is a destination in itself that approaches wellness holistically and offers
much more than pampering. Each spa combines a superior physical product with an
exceptional level of service, the highest quality ingredients and innovative programs
for an experience that transforms, revives and restores balance with natures
A hallmark of the Auriga experience
is its selection of four signature treatments that are offered throughout the
brand and reflect the varying energies of the lunar cycle. By tapping into the
natural rhythms of the heavens, the treatments work to realign mind, body and
spirit to achieve greater equilibrium with nature. Each treatment is available
during its corresponding lunar cycle: New Moon, to stimulate and awaken; Waxing
Moon, to sow the seeds and nourish; Full Moon, to bring one to the
height of his or her potential; and Waning Moon, designed to cleanse body and
The moon phases have significance
in nearly every culture around the world, says Scott Rohm, senior vice president
of operations. No matter where an Auriga is located, people will be able
to relate to these core treatments.
is named for the constellation whose brightest star is Capella, and its first
two spas are located at Schloss Velden, a Capella Hotel (Austria) and Capella
Castlemartyr (Ireland). Both hotels are part of the Capella Hotels and Resorts
collection a new brand of ultra-luxury properties for top-tier travelers
founded by distinguished hotelier Horst Shultze.
Auriga difference extends to its physical design ensuring that each Auriga can
provide personalized treatments and unique programs that focus on overall health
with lasting results. At an Auriga, guests are nourished by natural and organic
products produced in small batches to ensure the purity, freshness and effectiveness
of ingredients. Products and treatments are delivered by a highly trained and
caring staff dedicated to excellent service.
guests can expect the same standards of excellence and signature treatments at
all Auriga locations, each spa is a unique reflection of its location and the
people, culture and traditions it represents. Regional customs, indigenous products
and authentic healing practices all come into play through the architecture, interior
design, treatments, programs, products and service.
is no standard design to an Auriga, so each is a new adventure for our guests,
says Rohm. The spas create their own definition of wellness through the
authentic cultural experiences they present. For instance, the Auriga at Schloss
Velden features a therapeutic snow room that reflects its Austrian alpine setting.
At Capella Pedregal, which will open in Cabo San Lucas by years end, guests
will be able to seek the counsel of an authentic curandera in a healers
cottage for treatments and rituals based on local folk healing traditions.
Auriga was created to serve as a destination spa in some of
the finest hotels, cities and resort destinations around the world. Auriga collaborated
with two renowned spa consultants, Raison dEtre and Sylvia Sepielli, to
develop the concept. Raison dEtre is a Swedish-based spa company renowned
for its ability to tailor-make high-end spas from the ground up, as well as re-invent
existing facilities. The Raison dEtre development team led the way with
Aurigas signature treatments with the first opening in Velden, Austria in
June 2007. The owner and president of Arizona-based SPAd, Sepielli specializes
in creating legendary spas that are informed throughout by a sense of place. Spas
she has worked with include Mauna Lani Spa on the Big Island of Hawaii, Spa Ojai
in California, and Sap Village at Pangkor Laut, Malaysia.
Auriga was honored to be able to bring these two well-known
and celebrated industry experts together in the creation of Auriga, says
Rohm. We consider them our in-house experts and continue to
look to them for guidance as Auriga evolves.
Auriga spas at Schloss Velden and Castlemartyr have already garnered impressive
accolades. The Schloss Velden spa was named Best in Austria by Gault
Millau within six months of opening, and made the 2008 U.S. Condé Nast
Traveler Hot List in its first year. The Auriga at Castlemartyr was recently named
the best new destination spa in Ireland at the Irish Industry Beauty Awards. New
Auriga openings are scheduled in 2008 and 2009 at Capella hotels in Mexico and
Singapore. For more information, visit www.auriga-spa.com.More
Spas in the News