--The Spa is Re-Branded Preferred Boutique during the Opening--
ORLANDO – June 26, 2012 - Niki Bryan, founder of Niki Bryan Spa Management Company, and Al Weiss, immediate past president World Wide Operations, Walt Disney Parks and Resorts, today announced the formation of Niki Bryan Spas International, LLC (dba Marilyn Monroe Spas), a company formed to launch Marilyn Monroe branded spas, salons, nail boutiques and other concepts around the globe.
Through a licensing agreement, Authentic Brands Group – a leading International intellectual property corporation representing the estate of Marilyn Monroe – has granted Marilyn Monroe Spas, LLC the exclusive rights to operate in the spa, salon, nail and health and wellness categories. Niki Bryan Spas, one of the country’s leading spa management teams, will manage the company.
Born Norma Jeane Mortenson in Los Angeles June 1, 1926, Marilyn Monroe grew up to inspire millions with her beauty and charisma. Monroe gained mainstream success in the films Gentlemen Prefer Blondes and How to Marry a Millionaire. Later films such as The Seven Year Itch, Bus Stop and Some Like it Hot, catapulted Monroe into superstardom and cemented her legacy as a Hollywood icon. Marilyn Monroe is synonymous with sophistication and beauty.
“What we will be launching this fall is one of the most exciting concepts the $375 billion spa industry has ever known,” said Marilyn Monroe Spas Co-Chairman and CEO, Niki Bryan. “Matching the allure and glamour of Marilyn Monroe with the beauty and spa industry is a natural fit,” Bryan continued, “and I am thrilled to join Al Weiss on this business venture.”
“Without a doubt, the Marilyn Monroe brand is one of the strongest, most iconic brands around,” said Al Weiss, Co-Chairman. “This is an incredible opportunity that will surely make an indelible impact on the spa industry.” “The synergy between Marilyn Monroe and the spa industry is both significant and organic,” said Nick Woodhouse, Chief Merchandising and Marketing Officer with Authentic Brands Group. “Coupling the glamorous appeal of Marilyn Monroe with the luxurious indulgence of spa and beauty makes for a very promising partnership.”
Marilyn Monroe Spas plans to begin rolling out concepts in the fall of 2012.