MIAMI (August 21, 2012): Boasting holistically tailored experiences for both guests and locals alike, Shala Spa at Dream South Beach today announces its grand opening.  The Ayurvedic spa meaning “Sanctuary,” will provide guests with treatments encompassing the mind, body, and soul using a harmonious balance of natural plant-based ingredients.

“We are thrilled to unveil Shala Spa to guests and locals to deliver an Ayurvedic spa experience,” said Peggy Benua, General Manager, Dream South Beach.  “Since the hotel’s grand opening last summer, Dream South Beach has provided guests an alluring sanctuary from the South Florida sun and we are looking forward to further enhancing this experience with the new Shala Spa.”

The spa offers several signature experiences tailor-made to fit each guest, ensuring both a unique and tranquil experience. The Shala Tailored Facial and Massage blend techniques of western science with ancient Ayurvedic wisdom to create the ultimate treatment focusing on revitalizing the skin and improving overall health through the therapeutic properties of essential oils. The Shala Tailored Massage treatment is 60-minutes/ 90-minutes and is priced at $130/$190; The Shala tailored Facial is a 60-minute treatment and is priced at $150.

Guest seeking a purely rejuvenating experience can choose from a selection of essential Ayurvedic treatment’s creating the indulgence of a lifetime. The Kaya Kalpa Abhyanga treatment is performed in the classic tradition of Ayurveda taking warm aromatic herbal oil that is applied to the body in a rhythmic motion to cleanse, detoxify and strengthen the immune system. The 90-minute treatment can be enjoyed alone for $210 or combined with a variety of other treatments to create a customized Shala Spa experience.

The cosmopolitan-chic Dream South Beach is located on South Beach’s iconic Collins Avenue, offering 108 modern guestrooms, a restaurant serving up local fare and an intimate destination rooftop pool lounge with views of the Atlantic Ocean.  Steps away from South Beach’s famed white sand beaches, the hotel is a delightfully hypnotic hideaway with décor elements that evoke a feeling of the late ‘70s with a hint of poolside glamour.

Shala Spa at Dream South Beach is open from 10 a.m.-7 p.m. daily. For more information on services, pricing and reservations please call, 305.351.0819 or visit www.shalaspa.com.  In-season room rates at Dream South Beach start from US $275, based on double occupancy. For more information and to make a reservation, contact 1.888.376.7623 or visit www.dreamsouthbeach.com.

About the Dream Brand:

Dream, the brainchild of hotelier Vikram Chatwal, is informed by a design philosophy that is contemporary, daring, at times surreal and always chic. Properties are highlighted by whimsical public spaces that mimic dream sequences and serene accommodations lit to lull the guest to sleep. Cosmopolitan yet comfortable, luxurious without being fussy, Dream hotels are remarkable for their genuine connection to the distinctive character of each locale, from New York’s thriving theater district to the colorful soi of Bangkok.

The brand recently entered into an agreement with Wyndham Hotel Group, the world’s largest hotel company as measured by nearly 7,210 hotels, in which Wyndham gained exclusive rights to franchise and manage the Dream brand globally. Dream hotels will be able to leverage Wyndham’s reservations system, Wyndham Rewards loyalty program and extended reach of sales, marketing and development professionals designed to further expand the brand.

About Vikram Chatwal Hotels

Vikram Chatwal Hotels is an international collection of upscale hotels in coveted destinations around the globe – from chic New York boutique properties to an alluring Bangkok retreat. Each address shares a connection to the atmosphere and energy of its city, combining intuitive high design, world-class service, unique food and beverage and modern accommodations to offer guests a truly cosmopolitan experience. www.vikramchatwalhotels.com

About Wyndham Hotel Group

Wyndham Hotel Group entered into an agreement with Chatwal Hotels & Resorts, LLC, and its management arm, Hampshire Hotels & Resorts, in January 2011 gaining exclusive rights to franchise and manage the Dream and Night brands globally. As part of the agreement, Dream and Night hotels also will be able to leverage Wyndham’s global distribution system and Wyndham Rewards loyalty program as well as its sales and marketing channels.

Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with approximately 7,190 hotels and 609,600 rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP® by Wyndham, Howard Johnson®, Travelodge® and Knights Inn®.  In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally. All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner. Wyndham Hotel Group is based in Parsippany, N.J. www.wyndhamworldwide.com