Spa Products in the News
Sothys Paris® Introduces Profile
Color Concept, a Highly Personalized, Professional Makeup Experience
- Foolproof Chromatic System Select Shades that Complement Individual
Beauty - Available at SOTHYS spas and salons nationwide in April
celebration of every woman's individual beauty, SOTHYS PARIS, the professional
skin care leader, introduces Profile Color Concept, a super luxurious
collection of high-performance color cosmetics for face, eyes, lips
and nails that blends the latest in skin care technology with the universal
principles of color.
Developed in collaboration with world-renowned chromatic
image consultant Myriam Hoffman, Profile Color Concept adheres
to universal color principles by organizing its extensive range of luxury
color formulas into six coloring Typologies: Light, Deep, Warm, Cool,
Muted/Softened and Bright. The basic principle of the Profile Color
Concept system is to create a harmonious, balanced makeup look
that enhances natural beauty and works to emphasize one's best features
by selecting makeup colors that have characteristics identical to the
natural coloring of each woman. Once a woman's Typology is determined,
the SOTHYS PARIS beauty specialist easily develops a personalized makeup
plan that consists of shades that are certain be a perfect match.
"Shopping for that lipstick or eye shadow that really
looks great is a little like looking for a needle in a haystack,"
said Christian Garces, President of Sothys U.S.A. "Profile Color
Concept makes shopping for makeup absolutely foolproof. Every lipstick,
every blush and every eye shadow our system selects is guaranteed to
work beautifully with a woman's individual coloring."
The Profile Color Concept Analysis
To determine which of the six Typologies fits, a SOTHYS PARIS beauty
specialist must consider a woman's natural complexion coloring, hair
color, eye color and general appearance. The six Typology profiles are:
LIGHT: A generally delicate appearance, full of soft
and subtle tones. Complexion: Light, pale, milky or pearly. Skin fine,
transparent, beige or ivory. Tones peach or pinkish. Eyes: Blues,
grey-blue, greens, blue-green, grey, amber or light hazel. Hair: Blonde
(ash or golden), light-to-medium chestnut, light-to-medium brown,
golden brown leaning towards blonde in the sun.
DEEP: A strong, powerful look with a greater or lesser
contrast between skin and very dark hair. Complexion: Dark beige Mediterranean-type
to black. Eyes: Dark hazel, dark brown, dark green, dark khaki, navy
to black. Hair: Dark chestnut, dark brown, auburn or black.
WARM: A golden warmth radiates from within. Complexion:
Golden beige, golden ivory, peach, golden bronze, coppery, apricot,
often freckled. Eyes: Blues, grey blue, greens, blue-green, grey-green,
amber or light hazel. Hair: Golden blonde, light-to-medium chestnut,
light-to-medium brown, or golden brown that looks blonde in the sun.
- COOL: Lots of pink or even bluish tones to complexion. Complexion:
Porcelain, beige, pinkish-beige or tan. Eyes: Blue, blue-green, grey,
blue-grey, pinkish brown-eyes, grey-brown, or brown with a grey halo.
Hair: Medium light-to-dark ash-blonde.
- MUTED/SOFTENED: A simultaneous impression of softness and hidden strength
with an absence of strong contrasts in coloring. Complexion: All types
of skin, from light olive to sometimes with freckles. Eyes: Hazel, medium-to-dark
brown, green, soft grey-blue with a speckled look. Hair: Medium-to-ash
blonde, brown or golden blonde with natural highlights.
- BRIGHT: A lively, radiant and crystal-clear image comes across, especially
in the eyes, with strong contrasts between the various natural colorings.
Complexion: Pure, light and transparent, ivory, porcelain, light beige,
pearly, and sometimes rosy. Eyes: Sparking blue, green, turquoise, blue-green,
steel-grey or almost black. Hair: Burnished, platinum blonde, golden
brown, dark chestnut or black.
Advanced, Skin-Pampering Luxury Formulas
Once a Typology has been diagnosed, the SOTHYS PARIS beauty specialist
will make selections from the Profile Color Concept complete range
of skin-pampering professional formulas for the face, eyes, lips and nails.
To ensure a flawless, professional application, the Profile Color Concept
Professional luxury tool collection was also developed.
Correcting Concealing Base: Treat and camouflage blemishes simultaneously
with this velvety blend of sebum-regulating, anti-inflammatory Licorice
Extracts and hydrating, anti-aging and anti-pollution Sepilift®. Long-lasting
formula is available in one universal shade that blends into every skin
Redness Concealer: This treatment concealer uses a
special blend of skin soothers such as an extract from the Hazel Tree
Leaf, Sepilift®, and unique green-toned pigments to conceal red
patches and rosacea to perfection. Long-lasting formula is available
in one universal shade.
Contour Concealer Base: Treat and conceal dark under-eye
circles simultaneously with this advanced treatment concealer. Sepilift®
and Liftline® hydrate and reduce the appearance of wrinkles, while
Centella Asiatica Extracts take a proactive approach to dark circles
by stimulating blood circulation. Ronaspheres®, special "soft
focus" silica micro-spheres improve the appearance of the under-eye
area by concealing circles and visibly filling in lines and wrinkles.
Long-wearing, crease-resistant formula is available in one universal
Smoothing Compact Foundation: This powder foundation
glides on the skin effortlessly, creating a velvety-soft luminosity
that lasts. Special light-reflectors correct and balance skin tone
and imperfections, while special agents absorb excess oil for a finish
that is never oily or caked looking. A blend of non pore-clogging
natural oils such as Coconut Oil offer hydrating protection. Available
in three shades.
Oxyliance Foundation: A fine and creamy foundation
that combines the need for skin care with the desire for beauty. Provides
active protection against pollutants and UV rays, allowing your skin
to breathe and regenerate. The creamy texture transforms to powder
during application, creating a silky touch for a radiant complexion,
while soft-focus pigments blur imperfections and smooth the skin.
Available in six radiant shades.
Lift Defense Foundation: This anti-aging protection
cream foundation smoothes and protects the skin while creating a satiny,
longwearing finish for a radiant and smooth complexion. Available
in six shades.
Radiance Loose Powder: Set foundation for hours of
velvety wear with this super-light radiance-boosting translucent powder.
Micro-sponges and Micro-fibers absorb excess oil to promote a smooth
makeup look, while a blend of Sepilift® and Jojoba Oil hydrates
skin, guaranteeing comfort. Available in one universal shade.
Radiance Compact Powder: This ultra-light translucent
powder utilizes sebum-regulating Micro-sponges and Micro-fibers to
create a velvety soft look that lasts. A blend of anti-aging Sepilift®
and hydrating Olive Extracts protects and balances the skin, improving
the wear of this long-lasting powder. Available in one translucent
shade that blends with all skin tones.
Velvet Bronzing Powder: Look sun-kissed any time of
year with this natural-looking blendable powder formula. Soft focus
bronzed pigments create a transparent, smooth look that seems to radiate
from within. Sepilift® and Olive Extracts hydrate and reduce the
appearance of wrinkles, while Corn Starch Extracts absorb excess oil,
for a bronzed look that is always fresh. Available in one universal
Long Lasting Sheer Blush: This light, powder formula
applies smoothly onto cheeks for hours of natural-looking wear. Anti-aging
Sepilift® hydrates and protects skin, while Micro-sponges absorb
excess oil for a longwearing, flawless finish. Available in six shades.
Waterproof Soft Eye Pencil: Ultra-soft, deeply pigmented
pencil glides on without tugging or pulling to create a precise or
smudgy line. Super creamy formula is enhanced with Shea Butter for
hydration, and Allantoin and Vitamin E for their softening and anti-aging
properties. Available in six shades.
Two-Way Eyeshadow: Adjustable wet-dry formula creates
an endless variety of eye looks-from soft and ethereal to strong and
sophisticated. Long-lasting, crease-resistant formula is enhanced
with a host of skin care ingredients such as Sepilift®, which
moisturizes, reduces the appearance of wrinkles and protects the delicate
eye area. Refillable case holds three shades to create a look that
is truly unique. Available in 12 shades.
Eyebrow Enhancing Pencil: Achieve natural-looking,
perfect eyebrows with this soft, long-lasting pencil. Non-drying,
protective formula is enhanced with emollient Sumac Berries, softening,
comforting and anti-oxidant Vitamin E, and Beeswax to glide on without
pulling or tugging, and to bring a radiant makeup. Available in two
Multi-Dimensional Treatment Mascara: Curl, lengthen
and volumize eye lashes in one swoop with this state-of-the art treatment
mascara Lash-pampering formula is enhanced with Wheat Proteins, Beeswax,
Rice Wax and Glycerin to soften and protect, D-Panthenol and Allantoin
to strengthen and promote growth, and Chamomile Extracts, Cornflower
Water and Algae Peptides to preserve and protect. Ophthalmologist-tested.
Available in four shades.
Hydra-Glide Lipstick: Long-lasting, creamy lipstick
combines brilliant color with an advanced skin care formula proven
to increase lip hydration by up to 29 percent. Delicious formula includes
Shea Butter for hydration, Aquafix® for its lip-plumping properties,
and a blend of anti-aging Vitamin E, soothing Allantoin and anti-aging
Sepilift®. Available in 26 shades.
Matt Lipstick: Achieve a sophisticated matt lip look
without the dryness or discomfort with this skin care-enhanced lipstick.
Aquafix® adds fullness and moisture, while a blend of anti-aging
Vitamin E, soothing Allantoin and anti-aging Sepilift® keeps lips
smooth and healthy. Special color micro-spheres ensure long-lasting
wear. Available in five shades.
Radiance Gloss: Create full, smooth, irresistible
lips with this supple, non-sticky natural-looking lip gloss. Exclusive
formula hydrates and protects lips with Aquafix® to add fullness,
and a blend of softening Allantoin, anti-aging Vitamin E and anti-wrinkle
Sepilift®. Available in six radiant shades.
Waterproof Lip Pencil: This easy-to-apply lip liner
is soft enough to line lips with ease, yet lasts all day until you
take it off. Super-comfortable formula is enhanced with Shea Butter
for hydration, and Allantoin and Vitamin E for their softening and
anti-aging properties. Available in six shades.
Radiance Protective Nail Enamel: Super-advanced nail
formula nourishes and protects nails as it polishes nails in long-lasting
radiant color. Moisturizing Seaweed Extracts and nail-strengthening
Cysteine nourish and protect nails, while high-tech micro-color technology
delivers unbelievably radiant color. Quick-drying and chip-resistant
formula is also Toluene-, DBP-, Camphoe-, Formaldehyde- and Phthalate-free.
Available in 10 radiant shades.
Multi-Action Nail Enamel: Multi-purpose nail enamel
acts as a nail-protecting base coat, nourishing colorless enamel and
high-shine, chip-resistant top coat. Highly advanced formula nourishes
and fortifies nails with Cysteine, while state-of-the-art Resp-nails®
technology allows nails to breathe. Toluene-, DBP-, Camphoe-, Formaldehyde-
and Phthalate-free formula.
Drying Booster: Violet-scented colorless nail enamel
booster speeds up nail enamel drying time, reducing drying time by
up to 25 percent.
Powder Brush: Big fluffy natural goat hair powder
brush allows for a light, even and easy application of loose or compact
Blusher/Bronzer Brush: Soft, natural goat hair blusher/bronzer
brush is oval-shaped for soft, smooth and precise application of powder
bronzers and blushers.
Shadow Brushes: These two soft pony hair shadow brushes
can be used to create a variety of eye looks due to their specific
shapes: one is circular and the other is flat.
Lip Brush: Small, firm Takelon bristles are ideal
for precise lip lining and lip color application.
The SOTHYS PARIS Profile Color Concept collection
will be available at SOTHYS spas and salons nationwide in April 2005.
For more information, visit www.sothys-usa.com,
or call 1-800-325-0503.
About SOTHYS PARIS
Established in 1946 in the world capital of beauty -- Paris, France
- Sothys Paris is a family-owned skin care company renowned for bringing
advanced skin care to consumers through professional estheticians worldwide.
From the introduction of the first beauty products delivered in ampoule
form to the company's latest breakthrough -- Lift Defense 2 -- Sothys
has always been on the leading edge of skin care research and development.
Working with the globe's leading universities and research laboratories,
scientists in the Sothys Beauty Institute apply innovative scientific
principles to the fine art of beauty in order to develop products perfectly
matched to Sothys' "efficient, safe and pleasant" motto.
Today, Sothys' full line of results-oriented skin care
products and cosmetics is sold in more than 90 countries around the
world. The line consists of three main categories of skin care:
Basic Care, Specialized Care and Intensive Care, as well as a full range
of Sun Care, Body Care and Makeup products. Sothys international headquarters
are based in Paris, France. Sothys USA is based in Miami, Florida.
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I'm a believer.
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