Princeton, NJ, (February 3, 2005) -- NeoStrata Company, Inc., the company that revolutionized skin care with the discovery of Alpha Hydroxyacid (AHA), introduces its newest addition to the Exuviance by NeoStrata consumer skin care line that may prove to be just as essential as your morning cup of coffee. Exuviance by NeoStrata SkinRise Morning Bionic Tonic, formulated with a combination of Polyhydroxy acids (PHA), including Lactobionic Acid, is a powerful toning, hydrating, antioxidant and anti-aging product that with continued use, will reveal a healthy, radiant complexion. Containing refreshing peppermint and grapefruit extracts, this new skin care treatment will “jump-start” skin and awaken the senses.

“SkinRise Morning Bionic Tonic is the perfect solution for stressed,
dehydrated skin that may have been over exposed to the summer sun,” says Barbara Green director of technical and consumer affairs for the NeoStrata Company, Inc. “With additional advantages over traditional AHAs, this new combination of PHAs is especially beneficial for those wanting and needing ultra hydration plus skin smoothing benefits.”

Available in single-use, individual dual textured pads to provide further exfoliation and simple application, SkinRise Morning Bionic Tonic is designed for morning use in place of a toner. The patented formula, that is even gentle enough for those with sensitive skin, contains an exclusive, amphoteric system for a gentler pH, and a concentrated trio of PHAs,
including:

SkinRise Morning Bionic Tonic provides additional protection from the damaging effects of free radicals and harmful environmental elements through inclusion of Vitamins A, C and E and green tea extracts. The combination of marine botanicals, eucalyptus and cucumber help to soothe, refine and soften skin.

For best results, after cleansing in the morning, smooth one applicator pad over the entire face, avoiding contact with eyes. Massage in any remaining surface fluid and follow with Exuviance Essential Multi-Defense Day Fluid SPF 15 for normal skin or Exuviance Fundamental Multi-Protective Day Fluid SPF 15 for sensitive skin. SkinRise Morning Bionic Tonic is also the perfect morning counterpart to evening use of Exuviance Vespera Bionic Serum. Continued application of SkinRise Morning Bionic Tonic in conjunction with Vespera Bionic Serum can improve the visual signs of aging by reducing the appearance of fine lines and wrinkles -- and revealing a luminous complexion with clarity, smoothness and a youthful glow.

SkinRise Morning Bionic Tonic is dermatologist-developed, not tested on
animals, and clinically developed for all skin types. It is packaged in a 1.35
oz. jar.

Exuviance by NeoStrata was developed by the Princeton, New Jersey-based NeoStrata Company, Inc., the medical community’s recognized leader in Alpha Hydroxyacid formulations. A medically-based dermatological company dedicated to the advancement of skin care and to educating the public about the benefits of AHAs, the NeoStrata Company, Inc. was established in 1988 by Drs. Van Scott and Yu, who have devoted nearly 30 years to researching the potential of AHAs. The company markets a comprehensive line of patented, quality skin care products, all based on advanced AHA technology.

Exuviance SkinRise Morning Bionic Tonic and other Exuviance consumer
products are sold in select Nordstrom (1-800-7 BEAUTY), Dillard’s
(1-800-DILLARD), Sephora and Ulta stores, upscale salons and spas, in many physicians’ offices and online at www.sephora.com and www.ulta.com.

For more information on Exuviance, consumers can call 1-800-225-9411 or
visit the Exuviance Web site at www.neostrata.com