MESA, Calif., March 28, 2005 - Valeant Pharmaceuticals International
(NYSE: VRX) today announced that it has signed an agreement with actress
Courteney Cox to represent its Kinerase®
line of skin care products in 2005. As its first spokesperson, Cox
will represent the brand through personal appearances and in Kinerase®
support materials distributed throughout the United States, Canada
Cox is best known for her role as "Monica" on the hit TV
series "Friends," and was named one of People Magazine's
"50 Most Beautiful People." Along with appearing in several
upcoming motion pictures, Cox is running Coquette, a successful production
company she formed with her husband, David Arquette. She is also producing
television projects for a number of networks and is developing a full
slate of feature films.
"Kinerase is a simple and effective skin care regimen that keeps
my skin looking healthy and youthful," said Cox. "Like every
woman trying to juggle family and career, I no longer have the time
or patience for time-consuming beauty routines. Kinerase is gentle
but effectively maintains younger-looking skin. I am proud and excited
to represent a product that I have personally enjoyed and recommended
to my friends and family."
"We are delighted to have Ms. Cox sign on as a partner for Kinerase,"
said Wes Wheeler, Valeant's President, North America and Global Commercial
Development, "She is naturally beautiful, instantly recognized
and she loves Kinerase. We are privileged to have her on our team
and look forward to working with her."
Kinerase Cream, which was introduced in 2002, is one of the leading
dermatologist-recommended moisturizers in the United States, Canada
and Europe. The key ingredient in Kinerase is Kinetin, a nature-identical
plant growth factor that allows the skin to retain more moisture,
making the skin feel firmer and healthier, improving the skin's overall
appearance. In a 24-week study of Kinerase Lotion, 90 percent of participants
reported an improvement in the texture of their skin and 87 percent
reported an overall improvement in the appearance of their skin.
Today, the Kinerase family of products includes Kinerase Cream, Kinerase
Lotion, Kinerase Gentle Daily Cleanser, Kinerase Intensive Eye Cream,
Kinerase with SPF 15 and Kinerase C6 Peptide Intensive Treatment.
Valeant Pharmaceuticals International is a global, publicly traded,
research-based specialty pharmaceutical company that discovers, develops,
manufactures and markets a broad range of pharmaceutical products.
More information about Valeant can be found at www.valeant.com.