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NeoStrata Brings Pioneering Anti-Aging Technology to Hand Care

PRINCETON, N.J. (December 22, 2005) – Every year, American women spend millions of dollars on anti-aging face products in the hopes of disguising how old they really are. But what about the telltale fine lines and brown spots on the hands?

As one of the most exposed areas of the body, the hands are just as susceptible to the effects of photoaging – and are just as visible – as the face and neck. Commercial lotions that most people use for their hands are usually nothing more than an amalgam of water and mineral oil, which does nothing more than coat the skin so it “feels” softer.

NEOSTRATA, the company that revolutionized dermatology with its introduction of alphahydroxy acids to skin care, presents a series of treatments that bring breakthrough anti-aging and skin-lightening technology to hand care. These physician-developed products have been clinically proven to help re-texturize, protect and brighten hands that show accumulated physical and UV damage.

“Years of use and abuse exact a severe toll on the hands, leading to the development of a crepe-like skin texture and unsightly hyperpigmentation spots,” says Lynda Wilson, Vice President, U.S. Market Development at NeoStrata. “NeoStrata’s hand formulas use the ingredient technology found in our powerful anti-aging products to return hands to a more youthful, clarified appearance.”

NeoStrata’s hand care products deliver exceptional hydrating, smoothing and protecting benefits. A powerful blend of patented polyhydroxy, alphahydroxy and “bionic” acids stimulate and support skin’s cellular renewal process, smooth skin tone and pigmentation, while nutritive vitamins and botanicals defend against free radicals.

The Dos and Don’ts of Hand and Nail Care

Wilson stresses the importance of supplementing a targeted hand care regimen with lifestyle changes that are hand- and nail-friendly. Here, some suggestions on how to keep hands and digits in top condition:

For Hands

  • Make gloves your best friend. Wear rubber gloves when hands are in contact with harsh soaps, detergents or chemicals. Wear gardening gloves.
  • The glove compartment in your car is meant for just that: gloves. Stash a pair in there and make a habit of using them to protect skin from photodamage.
  • Regularly apply a vitamin-enriched hydroxy acid hand treatment, which moisturizes skin, smoothes out wrinkles and spurs exfoliation.
  • Avoid submerging hands in water for extended periods of time, which dries out and wrinkles skin. Be sure to lather on a product with specific conditioning and protecting benefits after water exposure.
  • Consider using a skin-lightening hand formulas to even out skin tone and lighten stubborn freckles on hands.

For Nails

  • Never peel off artificial nails; you might take off layers of your natural nail along with it. Visit a professional nail technician to have them removed instead.
  • Avoid using your nails to open soda cans. Instead, use the padded tips of your fingers.
  • Use oil-based nail polish removers, not acetone. Acetone is much more irritating and drying. Follow with a specially-developed nail treatment solution to condition and strengthen nails and cuticles.

Ordinary Lotions and Creams Just Won’t Do

For softer, brighter hands and healthy nails, only NeoStrata offers a complete range of hand and nail care formulas that delivers results you can see and feel:

  • Exuviance Skin Healthy Home Resurfacing Peel System: Dramatically improve the appearance of sun-damaged, lined and pigmented hands with this easy to use 4-step home peel system. This system uses a blend of 15% Mandelic Acid, 5% Gluconolactone and 5% Glycolic Acid--l buffered with NeoStrata’s patented Amphoteric System for a gentler pH--o bring back your skin’s healthy appearance by exfoliating the dull surface layers of the skin and stimulating the process of cell renewal to bring new, fresh skin cells to the surface. Weekly use of this system will help reduce the appearance of fine lines and wrinkles, refine pore size, smooth texture, improve clarity and firmness, brighten and even skin tone and give an all-over healthy glow, suppleness and smoothness to your skin.
  • Exuviance Hand & Nail Conditioning Crème: This creamy, non-greasy conditioning formula includes polyhydroxy AHA to exfoliate and smooth skin tone and pigmentation, and reduce the visible signs of aging. Vitamin E offers antioxidant protection, while Pro-Vitamin B5 moisturizes and conditions hands and cuticles. Leaves hands smooth and glowing with youth.
  • NeoStrata Hand and Nail Cream: Revitalize dried sun damaged hands with this smooth luxurious formula that blends the exfoliating and long lasting moisturizing benefits of PHA with antioxidants Vitamin E and Vitamin B Complex to moisturize and condition the hands and cuticles and reduce the visible signs of aging. Fragrance Free. Hypoallergenic.
  • NeoCeuticals Nail Conditioning Solution: Promote nail cell retention and help condition and strengthen brittle and splitting fingernails with this specially formulated blend of alpha hydroxyacid derivative, and O-Acetyl Mandelic Acid, an alpha hydroxyacid antagonist.

Exuviance consumer products are sold at select Nordstrom (1-800-7-BEAUTY), Dillard’s (1-800-DILLARD), Sephora and Ulta stores, upscale salons and spas, in many physicians’ offices and online at www.sephora.com and www.ulta.com.

NeoCeuticals products are available at CVS Healthy Skin Centers nationwide. For more information on NeoStrata products, ask your skin care physician, call 1-800-628-9904 or visit www.neostrata.com.

ABOUT NEOSTRATA COMPANY, INC.

NeoStrata Company, Inc. is a privately held, research based company located in Princeton New Jersey. It researches and develops dermatological and advanced skin care products for worldwide distribution. The company was founded in 1988 by leading dermatological researchers and inventors, Ruey J. Yu, Ph.D., O.M.D., a dermatopharmacologist, and Eugene J. Van Scott, M.D., a dermatologist.

Drs. Van Scott and Yu are recognized internationally as the pioneers and authorities in the development of alpha hydroxyacid (AHA) therapy for the treatment of a wide variety of skin conditions and disorders. Today, NeoStrata continues to develop the extensive patented technology including polyhydroxy acids (PHAs) and the bionic acids in its comprehensive lines of skincare brands including NeoStrata, NeoCeuticals, Exuviance and CoverBlend.

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