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Spa Studies in the News
Intelligent Spas Releases New Spa Industry
Benchmarks for Australia
Singapore, 15 May 2008 – Intelligent
Spas’ new research on the Australian spa industry identified spa numbers
have grown 152% over the last five years. The new Australia
Spa Benchmark Report 2002-2010 features over 450 statistics including updated
financial benchmarks covering revenue, visits and employment plus valuable benchmark
ratios such as daily revenue per spa, revenue per visitor and revenue per square
metre. Current industry trends observed by spa owners and managers and new profile
benchmarks detailing infrastructure, business models and treatments are also included
in the report. Many of the benchmarks are available by spa type. Julie
Garrow, Managing Director of Intelligent Spas (www.IntelligentSpas.com)
stated “as the global economic situation changes, the need for businesses
to focus on benchmarking and profitability has become essential. This timely release
of high quality data from Intelligent Spas will allow businesses to fine-tune
their operations for success in tougher economic times. This report combines the
results of our latest survey with information collected during our previous three
industry surveys to provide very reliable benchmarks and growth rates.” “As
the Australian spa industry matures, Intelligent Spas’ new Australia Spa
Benchmark Report is an invaluable resource for investors, developers and existing
industry stakeholders. Awareness of accurate, current industry statistics and
financial data is crucial to ensure that spa facilities both in planning and current
operation are able to maximize profit potential, avoid potential risk factors
and be relevant for today’s marketplace. The Australasian Spa Association
(ASpa) thanks Intelligent Spas for their ongoing commitment to independent spa
industry research and commends all industry participants for ensuring that this
data is available for the benefit of all spa industry stakeholders.” Susanne
Nelson, President, Australasian Spa Association. Key Industry
Statistics Of the 554 spas
operating in Australia, 69% were day spas and 31% were destination spas co-located
with accommodation. The spa industry employed
5,026 people during 2007, a growth rate of 78% since 2002. Annual
spa visits grew by 15% over the last five years with 2,305,000 spa visits in 2007. Spas
collectively generated revenue of 296 million Australian dollars (approximately
USD271 million) in 2007, an increase of 136% since 2002.
Source:
Intelligent Spas, Australia Spa Benchmark Report, 2002-2010 About
the Research This is the fourth spa industry survey conducted
in Australia by Intelligent Spas and the report incorporates historical and forecast
data for the period 2002 and 2010. The full report is available for immediate
download from www.IntelligentSpas.com.
Research is also underway in over 35 other countries. To join the spa industry
survey, register at www.spabenchmark.com/industry.
About Intelligent Spas Intelligent Spas
is the only 100% independent research company specialising in the spa industry.
Founded in Singapore in 2001, it has pioneered spa industry research in the Asia
Pacific region and continues to publish a range of Spa Business & Operations
Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance
and growth of this important industry. Table of Contents 1
About the Research 1.1
The Value of 100% Independent Research
1.2 Background of the Research
1.3
Research Objectives
1.4 The Definition of “Spa”
1.5 Research Methodology
1.6
Challenges
1.7 Sample Sizes
1.8 How to Read the Report
1.9 Confidentiality
Policy
1.10 Complimentary “Participants Only” Report for Survey Respondents
1.11
Acknowledgements
1.12 Educational Resources
2.1
Total Spas, Historical and Forecast Growth Rates and Closures
2.2 Total Spas
by Main Type and Location
3.1
Spa Ownership, Business and Management Structures
3.2 Spa Franchising, Branding,
Original Business Plan and Gender Policy
3.3 Destination Spa Ownership and
Capture Rate
4.1
Spa Size, Space Breakdown and Growth
4.2 Spa Treatment Rooms, Breakdown and
Growth
4.3 Number and Breakdown of Stations
4.4 Treatments Conducted Outside
the Spa
4.5 Support Facilities by Ownership Versus Access Arranged and Gender-Shared
or Separate Female/Male
5.1
Variety of Hydrotherapy and Other Water-Based Treatments Offered
5.2 Hydrotherapy
Treatments Practiced
5.3 Body Treatments Practiced
5.4 Massages Practiced
5.5
Beauty Services Practiced
5.6 Programs, Classes and Consultations Practiced
5.7
Complimentary Food and Beverages Provided
5.8 Starting Prices of Standard Spa
Treatments and Growth
6 Spa Performance Benchmarks 6.1
Total Spa Industry Employment, Average Annual Employees per Spa and Growth
6.2
Total Spa Industry Visits, Average Annual Visits per Spa and Growth
6.3 Total
Spa Industry Revenue, Average Annual Revenue per Spa and Growth
6.4 Spa Benchmark
Ratios- Average Annual Revenue per Treatment Room
- Average Annual Revenue
per Square Meter
- Average Annual Revenue per Employee
- Average Daily Revenue
per Spa
- Average Daily Revenue per Treatment Room
- Average Daily Revenue
per Square Meter
- Average Revenue per Visit
- Average Employees per Treatment
Room
- Average Annual Visits per Treatment Room
- Average Annual Visits
per Employee
- Average Daily Visits
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