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Spa Studies in the News
Intelligent Spas Releases New Spa Industry
Benchmarks for Thailand
Singapore, 15th May 2008 – Intelligent
Spas’ new research on the Thai spa industry identified spa numbers have grown
154% since 2002, with 585 spas currently open and operating. The
new Thailand Spa Benchmark Report, 2002-2010 features over 450 statistics including
updated financial benchmarks covering revenue, visits and employment plus profile
benchmarks detailing infrastructure, business models and treatments, with many
of these benchmarks broken down by spa type. Valuable benchmark ratios such as
daily revenue per spa, revenue per visitor and revenue per square metre are also
included in the new report, in addition to current industry trends observed by
spa owners and managers. Julie Garrow, Managing Director of
Intelligent Spas (www.IntelligentSpas.com)
stated “the Thai spa industry has experienced interesting change over the
last five years. Total spa visits have increased steadily however average visits
per spa have fluctuated year on year as supply increased. With employment and
revenue experiencing strong growth rates, this report provides timely updates
to enable businesses competing in and supporting the spa industry to benchmark
and improve their performance as the industry continues to develop”. "The
release of Thai Spa Benchmark Report is another milestone in the growth and development
of the Thai Spa industry. It is a true ground breaking document on the status
of the spa industry in Thailand, highlighting the real state of health of our
industry today. It is an essential benchmarking tool for every serious spa operator
in the kingdom." Andrew Jacka, President, Thai Spa Association. Key
Industry Statistics Of the
585 spas operating in Thailand, 51% were day spas and 49% were destination spas
co-located with accommodation. The spa industry
employed 11,240 people, a growth rate of 228% since 2002. 3,649,000
visitors experienced Thai spas during 2007. Spas
collectively generated revenue of 8.3 billion Thai Baht (approximately USD263
million) in 2007, an increase of over 200% since 2002.
Source:
Intelligent Spas, Thailand Spa Benchmark Report, 2002-2010 About
the Research This is the third spa industry survey conducted
in Thailand by Intelligent Spas and the report incorporates historical and forecast
data for the period 2002 and 2010. The full report is available for immediate
download from www.IntelligentSpas.com
and is available in English and/or Thai. To join the spa industry
survey, register at www.spabenchmark.com/industry.
About Intelligent Spas Intelligent Spas
is the only 100% independent research company specialising in the spa industry.
Founded in Singapore in 2001, it has pioneered spa industry research in the Asia
Pacific region and continues to publish a range of Spa Business & Operations
Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance
and growth of this important industry. Table of Contents 1
About the Research 1.1
The Value of 100% Independent Research
1.2 Background of the Research
1.3
Research Objectives
1.4 The Definition of “Spa”
1.5 Research Methodology
1.6
Sample Sizes
1.7 How to Read the Report
1.8 Challenges
1.9 Acknowledgements
1.10
Educational Resources
2.1
Total Spas, Historical and Forecast Growth Rates
2.2 Total Spas by Main Type
and Location
3.1
Spa Ownership, Business and Management Structures
3.2 Spa Franchising, Branding
and Original Business Plan
3.3 Destination Spa Ownership and Capture Rate
4.1
Spa Size, Space Breakdown and Growth
4.2 Spa Treatment Rooms, Breakdown and
Growth
4.3 Number and Breakdown of Stations
4.4 Treatments Conducted Outside
the Spa
4.5 Support Facilities by Ownership Versus Access Arranged and Gender-Shared
or Separate Female/Male
5.1
Variety of Hydrotherapy and Other Water-Based Treatments Offered
5.2 Hydrotherapy
Treatments Practiced
5.3 Body Treatments Practiced
5.4 Massages Practiced
5.5
Beauty Services Practiced
5.6 Specialist Services Practiced
5.7 Programs,
Classes and Consultations Practiced
5.8 Complimentary Food and Beverages Provided
5.9
Starting Prices of Standard Spa Treatments and Growth
6 Spa Performance Benchmarks 6.1
Spa Industry Employment
6.2 Spa Industry Visits
6.3 Spa Industry Revenue
6.4
Spa Benchmark Ratios- Average Annual Revenue per Treatment Room
- Average Annual
Revenue per Square Meter
- Average Annual Revenue per Employee
- Average
Daily Revenue per Spa
- Average Daily Revenue per Treatment Room
- Average
Daily Revenue per Square Meter
- Average Revenue per Visit
- Average Employees
per Treatment Room
- Average Annual Visits per Treatment Room
- Average
Annual Visits per Employee
- Average Daily Visits
7 Spa Industry Trends 8 Sampling About
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