Singapore, 26 May 2008 – Intelligent Spas estimates total spa industry revenue in New Zealand has grown 72% over the last five years.

The New Zealand Spa Benchmark Report 2002-2010 includes updated financial benchmarks for revenue and employment plus valuable benchmark ratios such as daily revenue per spa, revenue per square metre and employees per treatment room. Current industry trends observed by spa owners and managers and new profile benchmarks detailing infrastructure, business models and treatments are also included in the report. Many of the benchmarks are available by both the New Zealand industry average and by spa type for day spas.

“This third survey of New Zealand spas found although the industry has grown overall in terms of spa numbers, employment and revenue, average annual revenue per spa has decreased over the last five years. The new financial benchmarks included in the report empower spas to accurately analyze the state of their business in comparison to the competitive marketplace and modify their operations to improve and maintain their performance” explained Julie Garrow, Managing Director of the independent research company, Intelligent Spas (www.IntelligentSpas.com).

Felicity Turner, Director of New Zealand for the Australasian Spa Association stated “as an emerging spa destination, it is increasingly important New Zealand’s spa industry has regular updated information available. This latest publication from Intelligent Spas is essential reading for those involved in tourism, investment, development and hospitality, as well as all existing and new stakeholders within the spa, health and wellness industries. The new report serves as an essential benchmarking tool for current and potential spa operators within the country.”

Key Industry Statistics

Source: Intelligent Spas, New Zealand Spa Benchmark Report, 2002-2010

About the Research

This is the third spa industry survey conducted in New Zealand by Intelligent Spas and the report incorporates historical and forecast data for the period 2002 and 2010, in addition to the results of the 2007 survey. The full report is available for immediate download from www.IntelligentSpas.com. Research is also underway in over 35 other countries. To join the spa industry survey, register at www.spabenchmark.com/industry.

About Intelligent Spas

Intelligent Spas is the only 100% independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance and growth of this important industry.

Table of Contents

1 About the Research

1.1 The Value of 100% Independent Research

1.2 Background of the Research

1.3 Research Objectives

1.4 The Definition of “Spa”

1.5 Research Methodology

1.6 Challenges

1.7 Sample Sizes

1.8 How to Read the Report

1.9 Confidentiality Policy

1.10 Complimentary “Participants Only” Report for Survey Respondents

1.11 Acknowledgements

1.12 Educational Resources

2 Spa Population

2.1 Total Spas, Historical and Forecast Growth Rates

2.2 Total Spas by Main Type and Location

3 Spa Business Models

3.1 Spa Ownership, Business and Management Structures

3.2 Branding, Original Business Plan and Gender Policy

4 Spa Infrastructure

4.1 Spa Size, Space Breakdown and Growth

4.2 Spa Treatment Rooms, Breakdown and Growth

4.3 Number and Breakdown of Stations

4.4 Treatments Conducted Outside the Spa

4.5 Standard Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male

4.6 Water-Based Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male

5 Spa Menus

5.1 Variety of Hydrotherapy and Other Water-Based Treatments Offered

5.2 Hydrotherapy Treatments Practiced

5.3 Body Treatments Practiced

5.4 Massages Practiced

5.5 Beauty Services Practiced

5.6 Specialist Services Practiced

5.7 Complimentary Food and Beverages Provided

5.8 Starting Prices of Standard Spa Treatments and Growth

6 Spa Performance Benchmarks

6.1 Total Spa Industry Employment, Average Annual Employees per Spa and Growth

6.2 Total Spa Industry Revenue, Average Annual Revenue per Spa and Growth

6.3 Spa Benchmark Ratios

- Average Annual Revenue per Treatment Room

- Average Annual Revenue per Square Metre

- Average Annual Revenue per Employee

- Average Daily Revenue

- Average Daily Revenue per Treatment Room

- Average Daily Revenue per Square Metre

- Average Employees per Treatment Room

7 Spa Industry Trends

8 Sampling

On behalf of Intelligent Spas Pte Ltd:

Julie Garrow
Managing Director
Intelligent Spas Pte Ltd
www.IntelligentSpas.com

...100% independent, spa industry intelligence

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