Source:
Intelligent Spas, UAE Spa Benchmark Report 2005-2010
TABLE
OF CONTENTS
1 About the Research 5
1.1 The Value of
100% Independent Research 5
1.2 Background of the Research 5
1.3 Research
Objectives 5
1.4 The Definition of “Spa” 6
1.5 Research Methodology
6
1.6 Challenges 7
1.7 Sample Sizes 7
1.8 How to Read the Report 7
1.9
Confidentiality Policy 8
1.10 Complimentary “Participants Only” Report
for Survey Respondents 8
1.11 Acknowledgements 9
1.12 Educational Resources
9
2 Spa Population
2.1 Total Spas by Main Type and Forecast
Growth Rate 10
3 Spa Business Models
3.1 Spa Ownership,
Business and Management Structures 11
3.2 Spa Franchising, Branding, Original
Business Plan and Gender Policy 12
3.3 Destination Spa Ownership and Capture
Rate 12
4 Spa Infrastructure
4.1 Spa Size and Space Breakdown
13
4.2 Spa Treatment Rooms and Breakdown by Type, Use and Occupancy 14
4.3
Number and Breakdown of Stations 15
4.4 Treatments Conducted Outside the Spa
15
4.5 Standard Support Facilities by Ownership Versus Access Arranged and
Gender-Shared or Separate Female/Male 16
4.6 Water-Based Support Facilities
by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male
18
5 Spa Menus
5.1 Variety of Hydrotherapy and Other Water-Based
Treatments Offered 19
5.2 Hydrotherapy Treatments Practiced 19
5.3 Body
Treatments Practiced 20
5.4 Massages Practiced 20
5.5 Beauty Services Practiced
21
5.6 Complimentary Food and Beverages Provided 21
5.7 Starting Prices
of Standard Spa Treatments 22
6 Spa Performance Benchmarks
6.1
Total Spa Industry Employment, Average Annual Employees per Spa and Growth 23
6.2
Total Spa Industry Visits, Average Annual Visits per Spa and Growth 23
6.3
Total Spa Industry Revenue, Average Annual Revenue per Spa and Growth 24
6.4
Spa Benchmark Ratios 25
- Average Annual Revenue per Treatment
Room
- Average Annual Revenue per Square Metre
- Average Annual Revenue
per Employee
- Average Daily Revenue per Spa
- Average Daily Revenue per
Treatment Room
- Average Daily Revenue per Square Metre
- Average Revenue
per Visit
- Average Employees per Treatment Room
- Average Annual Visits
per Treatment Room
- Average Annual Visits per Employee
- Average Daily
Visits
7 Spa Industry Trends 26
8 Sampling
27
About the
Research
The report incorporates the results of the first
official spa industry survey conducted in the United Arab Emirates which captured
current, historical and forecast data for the period 2005 to 2010. The full report
is available for immediate download from www.IntelligentSpas.com.
Research is also underway in over 35 other countries.
To join
the spa industry survey, register at www.spabenchmark.com/industry.
About Intelligent Spas
Intelligent
Spas is the only 100% independent research company specialising in the spa industry.
Founded in Singapore in 2001, it has pioneered spa industry research in the Asia
Pacific region and continues to publish a range of Spa Business & Operations
Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance
and growth of this important industry.
