Singapore, 25 June 2008 – Intelligent Spas has published the results of the first spa industry survey conducted in South Africa and estimated revenue generated by spa facilities in 2007 was ZAR365 million (approximately USD46 million) and employment experienced growth of 32% between 2006 and 2007.

“The South African spa market is booming with strong growth rates recorded for both revenue and visits over the last couple of years. These first benchmarks enable spas to identify how they are performing in comparison to their competitors and are also useful in assisting suppliers and other businesses to better service and support the spa industry” explained Julie Garrow, Managing Director of 100% independent research company, Intelligent Spas (www.IntelligentSpas.com).

The new South Africa Spa Benchmark Report 2005-2010 presents the country’s first official financial and performance benchmarks such as revenue, visitor numbers and employment, and also includes key benchmark ratios critical for reliable business planning such as daily revenue per spa, revenue per square meter and average revenue per visit.

Current industry trends observed by spa owners and managers and profile benchmarks detailing infrastructure, business models, treatments and pricing are also included in the report.

Other Key Industry Statistics Include:

Source: Intelligent Spas, South Africa Spa Benchmark Report, 2005-2010

Table of Contents

1 About the Research

1.1 The Value of 100% Independent Research

1.2 Background of the Research

1.3 Research Objectives

1.4 The Definition of “Spa”

1.5 Research Methodology

1.6 Challenges

1.7 Sample Sizes

1.8 How to Read the Report

1.9 Confidentiality Policy

1.10 Complimentary “Participants Only” Report for Survey Respondents

1.11 Acknowledgements

1.12 Educational Resources

2 Spa Population

2.1 Total Spas by Main Type and Forecast Growth Rate

3 Spa Business Models

3.1 Spa Ownership, Business and Management Structures

3.2 Spa Branding, Original Business Plan and Gender Policy

3.3 Destination Spa Ownership and Capture Rate

4 Spa Infrastructure

4.1 Spa Size and Space Breakdown

4.2 Spa Treatment Rooms and Breakdown by Type, Use and Occupancy

4.3 Number and Breakdown of Stations

4.4 Treatments Conducted Outside the Spa

4.5 Standard Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male

4.6 Water-Based Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male

5 Spa Menus

5.1 Variety of Hydrotherapy and Other Water-Based Treatments Offered

5.2 Hydrotherapy Treatments Practiced

5.3 Body Treatments Practiced

5.4 Massages Practiced

5.5 Beauty Services Practiced

5.6 Complimentary Food and Beverages Provided

5.7 Starting Prices of Standard Spa Treatments

6 Spa Performance Benchmarks

6.1 Total Spa Industry Employment, Average Annual Employees per Spa and Growth

6.2 Total Spa Industry Visits, Average Annual Visits per Spa and Growth

6.3 Total Spa Industry Revenue, Average Annual Revenue per Spa and Growth

6.4 Spa Benchmark Ratios

- Average Annual Revenue per Treatment Room
- Average Annual Revenue per Square Meter
- Average Annual Revenue per Employee
- Average Daily Revenue per Spa
- Average Daily Revenue per Treatment Room
- Average Daily Revenue per Square Meter
- Average Revenue per Visit
- Average Employees per Treatment Room
- Average Annual Visits per Treatment Room
- Average Annual Visits per Employee
- Average Daily Visits

7 Spa Industry Trends

8 Sampling

About the Research

The report incorporates the results of the first official spa industry survey conducted in the United Arab Emirates which captured current, historical and forecast data for the period 2005 to 2010. The full report is available for immediate download from www.IntelligentSpas.com. Research is also underway in over 35 other countries.

To join the spa industry survey, register at www.spabenchmark.com/industry.

About Intelligent Spas

Intelligent Spas is the only 100% independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance and growth of this important industry.

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