|
Spa Studies in the News
Intelligent Spas Releases New Spa
Industry Research for Malaysia
Singapore, 14th December 2006 – Intelligent
Spas found spa numbers in Malaysia have grown over 200% since
2002, identifying 151 spas currently operating and another 25
spas under development. The report, entitled Spa Industry Profile
Malaysia 2002-2007, features over 850 quantitative statistics
on the Malaysian spa market as well as supporting qualitative
trends and observations from spa owners and managers. The survey
of spa facilities conducted by Intelligent Spas (www.IntelligentSpas.com)
provides a valuable tool for businesses competing in, or supporting
the spa industry, to more accurately develop and plan spa-related
products, services, campaigns and initiatives.
Some key industry totals and averages extracted
from the report include:
-
Intelligent Spas identified 151 spa facilities currently
operating in Malaysia.
-
54% were day spas and 40% were spas located in hotels,
resorts or retreats (destination spas).
-
The average indoor area of spa facilities in Malaysia
was 393 square metres.
-
51% of the total spa space was allocated to treatment
rooms.
-
Spas contained 7.7 treatment rooms on average.
-
50% of spas owned a relaxation room compared to 16%
that arranged access for their visitors to use a nearby relaxation
room.
-
Baths with water and/or air jets were provided by
49% of respondents.
-
One hour body wraps were priced from MYR164 on average.
-
Herbal tea was the most common complimentary food
or beverage item provided by spas, with 87% offering it to visitors.
-
Increased interest in traditional massage treatment
was the most common current industry trend observed by spa owners
and managers.
-
26% of spas surveyed stated there was increased customer
awareness about spas.
“The excellent response rate enabled the survey results
to be broken down further for more accurate benchmarking and analysis”
explained Julie Garrow, Managing Director of Intelligent Spas, “and
it was very interesting to examine the key differences between day spas
and destination spas, as well as spas located within the different states
of Malaysia”:
-
Day spas were larger in terms of indoor space when
compared to destination spas.
-
Destination spas contained more treatment rooms than
day spas.
-
Relaxation rooms were more commonly found in day spas.
-
Destination spas were more likely to provide tub soaks.
-
Spa facilities located in Kuala Lumpur were over twice
the size in terms of indoor area compared to spas in other states.
-
Selangor spas contained more treatment rooms compared
to spas in the other states.
-
Reflexology was more commonly offered at spas in Johor.
-
A higher proportion of respondents in Kedah stated
they offered complimentary authentic spa cuisine to visitors.
Source: Intelligent Spas, Spa Industry Profile Malaysia
2002-2007
About the Research The research primarily aimed to establish updated
and reliable industry benchmarks for key infrastructure and operations
indicators, encourage businesses to better understand, service and support
the spa industry, provide accurate data for the media to reference and
generate greater awareness of the spa industry to promote growth in visitation
numbers. The comprehensive profile of the Malaysia spa industry includes
over 850 quantitative survey results relating to spa types, locations,
business models, capture rates from primary facilities such as hotels
and resorts, infrastructure, supporting facilities, plus therapies, treatments
and programs offered. A selection of key survey findings are also broken
down to identify benchmarks for day spas versus destination spas, as well
as analysis by state location, where possible. Qualitative observations
from spa owners and managers are also summarised. Supporting sections
provide a detailed description of the research methodology, an overview
of the value of industry statistics and useful facts and information about
Malaysia, including an overview of the key international visitor arrival
markets. The new Spa Industry Profile Malaysia 2002-2007 report is available
for purchase and immediate download from www.IntelligentSpas.com.
How to Use Spa Industry Statistics as a Business Tool
Like any other small, medium or large business, it is imperative that
analysis and planning activities be conducted to minimise the risk of
failure. One of the first questions to ask yourself is "how is my
business doing?" and this can easily be answered by comparing your
spa’s performance against industry averages. The overall industry
average for your country is a useful guideline, however where the survey
response rates are high enough, industry averages may be broken down further
to enable more accurate analysis by calculating, for example, industry
averages for your particular type of spa and industry averages for your
spa’s specific location.
Unique and common facilities and service offerings may
also be measured and analysed to assist the planning for the business’
future. Consider: At what point does a facility or service offering change
from a consumer novelty to a consumer expectation? If for example, a high
proportion of spas offer a relaxation room, one may assume as spa consumers
become more experienced, they may come to expect a relaxing area within
a spa and be disappointed if they do not have the opportunity to enjoy
that type of facility before and/or after their spa treatment.
Read the full article in the latest issue of Spa Industry Intelligence
newsletter - subscribe now at www.IntelligentSpas.com.
About Intelligent Spas Intelligent Spas is a 100% independent research
company specializing in the spa industry. Founded in Singapore in 2001,
it has pioneered spa industry research in the Asia Pacific region and
continues to publish a range of Spa Business & Operations Manuals,
Spa Consumer Surveys and Spa Industry Surveys to assist the development
and growth of this important industry.
TABLE OF CONTENTS
Spa Industry Profile Malaysia 2002-2007
1 Executive Summary 7
1.1 About the Research 7
1.2 How to Use Spa Industry Statistics as a Business Tool 7
1.3 About Malaysia 8
1.4 Tourism Overview 8
1.5 Spa Industry Overview 8
1.6 Spa Business Models 8
1.7 Spa Infrastructure 9
1.8 Spa Menus 9
1.9 Spa Industry Trends 10
1.10 Spa Business Names 10
1.11 Day Spa Business Analysis 10
1.12 Destination Spa Business Analysis 10
1.13 Spa Business Analysis by State 11
1.14 About Intelligent Spas 11
2 About the Research 12
2.1 The Value of 100% Independent Research 12
2.2 Background of the Research 12
2.3 Research Objectives 12
2.4 The Definition of “Spa” 13
2.5 Research Methodology 13
2.6 Sample and Sub-Sample Sizes 14
2.7 How to Read the Report 14
2.8 Acknowledgements 15
3 How to Use Spa Industry Statistics as a Business Tool 16
3.1 Why Spa Businesses Need Spa Industry Statistics 16
3.2 Why Suppliers, Financial Institutions, Associations, Tourism Authorities
and Other Related Organizations Need Spa Industry Statistics 17
3.3 The Connection Between Spas and Tourism 18
4 About Malaysia 19
4.1 Useful Facts and Information 19
4.2 Tourism Overview 20
4.2.1 International Visitor Arrivals and Receipts 20
4.2.2 International Visitor Arrivals by Country 21
5 Spa Industry Overview 22
5.1 Current Number of Spa Facilities 22
5.2 New Spa Developments 22
5.3 Growth in Spa Numbers 2002-2007 22
5.4 Spas by Main Type 23
5.5 Spas by Sub-Type 23
5.6 Spas by Urban, Regional or Island Location 24
5.7 Spas by State Location 25
6 Spa Business Models 26
6.1 Ownership Structure 26
6.2 Operational Structure 26
6.3 Chain/Groups Versus Individually Branded Spas 26
6.4 Franchised Versus Non-Franchised Spas 27
6.5 Spas Owned by Primary Facility 27
6.6 Proportion of Spa Visitors Captured from Primary Accommodation Property
28
7 Spa Infrastructure 29
7.1 Average Size of Spa Facilities 29
7.2 Breakdown of Total Indoor Space 29
7.3 Number of Treatment Rooms 29
7.4 Treatment Rooms by Dry, Wet or Combination 30
7.5 Treatment Rooms by Single, Double or Greater Occupancy 30
7.6 Number of Hair and Make Up Stations 30
7.7 Breakdown of Hair and Make Up Stations 30
7.8 Number of Manicure and Pedicure Stations 30
7.9 Breakdown of Manicure and Pedicure Stations 30
7.10 Treatments Conducted in Areas Outside the Spa 31
7.11 Support Facilities by Ownership Versus Access Arranged 32
7.12 Support Facilities by Gender-Shared or Separate Female/Male 33
8 Spa Menus 34
8.1 Spa Therapies Practiced 34
8.2 Spa Water Treatments Practiced 35
8.3 Spa Body Treatments Practiced 35
8.4 Spa Massages Practiced 36
8.5 Spa Beauty Services Practiced 37
8.6 Spa Specialist Services Practiced 37
8.7 Spa Programs, Classes and Consultations Practiced 38
8.8 Starting Prices of Standard Spa Treatments 38
8.9 Complimentary Food and Beverages Provided 39
9 Spa Industry Trends 40
9.1 Key Spa Industry Trends 40
9.2 Observations Relating to Spa Treatments 40
9.3 Observations Relating to Clients 41
10 Spa Business Names 42
10.1 Spas by First Letter in the Business Name 42
10.2 “Spa” in the Business Name 42
10.3 Changes to Business Name 42
11 Day Spa Business Analysis 43
11.1 Day Spas: Average Size of Day Spas 43
11.2 Day Spas: Breakdown of Total Indoor Space 43
11.3 Day Spas: Number of Treatment Rooms 43
11.4 Day Spas: Treatment Rooms by Dry, Wet or Combination 44
11.5 Day Spas: Treatment Rooms by Single, Double or Greater Occupancy
44
11.6 Day Spas: Number of Manicure and Pedicure Stations 44
11.7 Day Spas: Breakdown of Manicure and Pedicure Stations 44
11.8 Day Spas: Support Facilities by Ownership Versus Access Arranged
45
11.9 Day Spas: Support Facilities by Gender-Shared or Separate Female/Male
46
11.10 Day Spas: Spa Therapies Practiced 47
11.11 Day Spas: Spa Water Treatments Practiced 47
11.12 Day Spas: Spa Body Treatments Practiced 48
11.13 Day Spas: Spa Massages Practiced 49
11.14 Day Spas: Spa Beauty Services Practiced 50
11.15 Day Spas: Complimentary Food and Beverages Provided 50
12 Destination Spa Business Analysis 52
12.1 Destination Spas: Average Size of Destination Spas 52
12.2 Destination Spas: Breakdown of Total Indoor Space 52
12.3 Destination Spas: Number of Treatment Rooms 52
12.4 Destination Spas: Treatment Rooms by Dry, Wet or Combination 53
12.5 Destination Spas: Treatment Rooms by Single, Double or Greater
Occupancy 53
12.6 Destination Spas: Number of Manicure and Pedicure Stations 53
12.7 Destination Spas: Breakdown of Manicure and Pedicure Stations 53
12.8 Destination Spas: Support Facilities by Ownership Versus Access
Arranged 54
12.9 Destination Spas: Support Facilities by Gender-Shared or Separate
Female/Male 55
12.10 Destination Spas: Spa Therapies Practiced 56
12.11 Destination Spas: Spa Water Treatments Practiced 57
12.12 Destination Spas: Spa Body Treatments Practiced 57
12.13 Destination Spas: Spa Massages Practiced 58
12.14 Destination Spas: Spa Beauty Services Practiced 59
12.15 Destination Spas: Spa Programs, Classes and Consultations Practiced
60
12.16 Destination Spas: Complimentary Food and Beverages Provided 61
13 Spa Business Analysis by State 62
13.1 Average Size of Spa Facilities by KL, Selangor, Johor, Kedah and
Penang 62
13.2 Breakdown of Total Indoor Space by KL and Johor 62
13.3 Number of Treatment Rooms by KL, Selangor, Johor, Kedah and Penang
63
13.4 Support Facilities by KL, Selangor, Johor, Kedah and Penang 64
13.5 Spa Therapies Practiced by KL, Selangor and Johor 65
13.6 Spa Water Treatments Practiced by KL, Selangor, Johor, and Penang
65
13.7 Spa Body Treatments Practiced by KL, Selangor, Johor, Kedah and
Penang 66
13.8 Spa Massages Practiced by KL, Selangor, Johor, Kedah and Penang
66
13.9 Spa Beauty Services Practiced by KL, Selangor, Johor, Kedah and
Penang 67
13.10 Complimentary Food and Beverages Provided by KL, Selangor, Johor,
Kedah and Penang 67
More
Spa Studies in the News
|
http://click.linksynergy.com/fs-bin/click?id=*EJTVpauQ/0&offerid=61746.10000013&subid=0&type=4
|
$50-
