Singapore, 23 July 2008 – Intelligent Spas has released the results of Vietnam’s first spa industry survey which identified this emerging market generated over USD9 million in revenue and delivered services to over 428,000 spa visitors during 2007.

The research also found:

Source: Intelligent Spas, Vietnam Spa Benchmark Report, 2007-2010

“Vietnam is a very unique and interesting market and we are pleased to initiate the first industry benchmarks to help spas monitor their performance and develop sound business plans as supply increases” explained Julie Garrow, Managing Director of Intelligent Spas (www.IntelligentSpas.com). “These benchmarks will allow spa owners and managers to make informed business decisions as well as provide other businesses with valuable information so they may monitor trends and correctly address the product and service needs of spas.”

The new Vietnam Spa Benchmark Report 2007-2010 provides financial and performance benchmarks such as revenue, visitor numbers and employment, as well as key benchmark ratios including daily revenue per spa, revenue per square metre and average revenue per visit, which are critical for reliable business planning.

Current industry trends observed by spa owners and managers and profile benchmarks detailing infrastructure, business models, treatments and pricing are also included in the report.

Table of Contents

1 About the Research

1.1 The Value of 100% Independent Research

1.2 Background of the Research

1.3 Research Objectives

1.4 The Definition of “Spa”

1.5 Research Methodology

1.6 Challenges

1.7 Sample Sizes

1.8 How to Read the Report

1.9 Confidentiality Policy

1.10 Complimentary “Participants Only” Report for Survey Respondents

1.11 Acknowledgements

1.12 Educational Resources

2 Spa Population

2.1 Total Spas by Main Type and Forecast Growth Rate

3 Spa Business Models

3.1 Spa Ownership, Business and Management Structures

3.2 Spa Branding, Original Business Plan and Gender Policy

3.3 Destination Spa Ownership and Capture Rate

4 Spa Infrastructure

4.1 Spa Size and Space Breakdown

4.2 Spa Treatment Rooms and Breakdown by Type, Use and Occupancy

4.3 Number of Stations

4.4 Treatments Conducted Outside the Spa

4.5 Standard Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male

4.5 Water-based Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male

5 Spa Menus

5.1 Variety of Hydrotherapy and Other Water-Based Treatments Offered

5.2 Hydrotherapy Treatments Practiced

5.3 Body Treatments Practiced

5.4 Massages Practiced

5.5 Beauty Services Practiced

5.6 Complimentary Food and Beverages Provided

5.7 Starting Prices of Standard Spa Treatments

6 Spa Performance Benchmarks

6.1 Total Spa Industry Employment and Average Annual Employees per Spa

6.2 Total Spa Industry Visits and Average Annual Visits per Spa

6.3 Total Spa Industry Revenue and Average Annual Revenue per Spa

6.4 Spa Benchmark Ratios

- Average Annual Revenue per Treatment Room
- Average Annual Revenue per Square Meter
- Average Annual Revenue per Employee
- Average Daily Revenue per Spa
- Average Daily Revenue per Treatment Room
- Average Daily Revenue per Square Meter
- Average Revenue per Visit
- Average Employees per Treatment Room
- Average Annual Visits per Treatment Room
- Average Annual Visits per Employee
- Average Daily Visits

7 Spa Industry Trends

8 Sampling

About the Research

The report incorporates the results of the first official spa industry survey conducted in Vietnam which captured current, historical and forecast data for the period 2007 to 2010. The full report is available for immediate download from www.IntelligentSpas.com. Research is also underway in over 35 other countries. To join the spa industry survey, register at www.spabenchmark.com/industry.

About Intelligent Spas

Intelligent Spas is the only 100% independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the performance and growth of this important industry.

More Spa Studies in the News