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Spa Studies in the News
Intelligent Spas’ Regional Comparison
of Spa Benchmarks
Singapore, 23 July 2008 – Intelligent
Spas' latest series of benchmark reports is highlighting significant differences
in spa markets across the greater Asia Pacific region. This information is crucial
for those operating in these markets to conduct reliable business analysis and
planning. A selection of key industry statistics by country are summarized below
to illustrate the differences: 
This
comparison of performance benchmarks identified the following key differences
across the region: Thailand
is the largest spa market in the Asia Pacific region. New
Zealand hosts the highest proportion of day spas. Hotel,
resort and destination retreat spas are in highest proportions in Cambodia and
the United Arab Emirates. The Australian spa industry
generated the most revenue during 2007. Total
spa industry visits and employment were highest in Thailand.
Reference
Source: Intelligent Spas, Spa Benchmark Program The countries
that achieved the highest benchmark for other key performance indicators included: 
What
is Spa Benchmarking? “Spa benchmarking is the process
spas use to maximise their business potential by measuring aspects of their spa
and comparing these against the industry average” explained Julie Garrow,
Managing Director of 100% independent research company Intelligent Spas (www.IntelligentSpas.com).
“Spa benchmarks are also used by other businesses operating in the spa industry
to monitor trends and address the product and service needs of spas.” Spa
industry benchmarks: Research
is also underway in over 35 countries. To join the Spa Benchmark Program, register
at www.spabenchmark.com/industry.
To learn more about spa benchmarking, visit www.IntelligentSpas.com
and request the free educational guide entitled Using Spa Industry Benchmarks
For Success. About Intelligent Spas Intelligent
Spas is the only 100% independent research company specialising in the spa industry.
Founded in Singapore in 2001, it has pioneered spa industry research in the greater
Asia Pacific region and continues to publish a range of Spa Operations Manuals,
Spa Consumer Surveys and Spa Industry Surveys to assist the performance and growth
of this important industry. |
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