• Intelligent Spas identified 173 spa facilities located in Singapore.
  
• 58% of spas are stand-alone day spas and 14% are hotel spas.
  
• The average indoor area of spa facilities was 603 square metres.
  
• 54% of the total spa space was allocated to treatment rooms.
  
• Spas contained 8.7 treatment rooms on average.
  
• 88% of spas provided a relaxation room.
  
• Aromatherapy was practised by 97% of spas.
  
• Baths with water and/or air jets were offered by 83% of respondents.
  
• One hour body wraps were priced from SGD108, on average.
  
• Herbal tea was the most common complimentary food or beverage item provided by spas, with 96% offering it to visitors.
  
• The main industry trend observed by spa managers and owners was the competitive and affordable treatment prices currently being offered at spas.
  

• Day spas were larger in terms of indoor space when compared to hotel spas.
  
• Hotel spas contained more treatment rooms than day spas.
  
• Steam rooms were more commonly found in hotel spas.
  
• Day spas were more likely to include tub soaks on their spa menus.
  
• Spas in the Marina area had the largest number of treatment rooms on average.
  
• A higher proportion of spas in the Orchard Road area offered weight loss programs compared to spas in other areas.
  

About the Research

The research primarily aimed to establish updated and reliable industry benchmarks for key infrastructure and operations indicators, encourage businesses to better understand, service and support the spa industry, provide accurate data for the media to reference and generate greater awareness of the spa industry to promote growth in visitation numbers.

The comprehensive profile of the Singapore spa industry includes over 800 quantitative survey results relating to spa types, locations, business models, capture rates from primary facilities such as hotels and resorts, infrastructure, supporting facilities, therapies, treatments and programs offered, plus current industry trends. A selection of key survey findings are also broken down to identify benchmarks for day spas versus hotel spas, as well as key location. Qualitative observations from spa owners and managers are also summarised. Supporting sections provide a detailed description of the research methodology, an overview of the value of industry statistics and useful facts and information about Singapore.

The new Spa Industry Profile Singapore 2003-2008 report is available for purchase and immediate download from www.IntelligentSpas.com.

How to Use Spa Industry Statistics as a Business Tool

Like any other small, medium or large business, it is imperative that analysis and planning activities be conducted to minimise the risk of failure. One of the first questions to ask yourself is "how is my business doing?" and this can easily be answered by comparing your spa’s performance against industry averages. The overall industry average for your country is a useful guideline, however where the survey response rates are high enough, industry averages may be broken down further to enable more accurate analysis by calculating, for example, industry averages for your particular type of spa and industry averages for your spa’s specific location.

Unique and common facilities and service offerings may also be measured and analysed to assist the planning for the business’ future. Consider: At what point does a facility or service offering change from a consumer novelty to a consumer expectation? If for example, a high proportion of spas offer a relaxation room, one may assume as spa consumers become more experienced, they may come to expect a relaxing area within a spa and be disappointed if they do not have the opportunity to enjoy that type of facility before and/or after their spa treatment.

Read the full article in Issue 12 of Spa Industry Intelligence newsletter - subscribe now at www.IntelligentSpas.com.

About Intelligent Spas

Intelligent Spas is a 100% independent research company specializing in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Business & Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the development and growth of this important industry.

TABLE OF CONTENTS - Spa Industry Profile Singapore 2003-2008

1 Executive Summary 7

1.1 About the Research 7

1.2 How to Use Spa Industry Statistics as a Business Tool 7

1.3 About Singapore 8

1.4 Tourism Overview 8

1.5 Spa Industry Overview 8

1.6 Spa Business Models 8

1.7 Spa Infrastructure 9

1.8 Spa Menus 9

1.9 Spa Industry Trends 10

1.10 Spa Business Names 10

1.11 Day Spa Business Analysis 10

1.12 Destination Spa Business Analysis 10

1.13 Spa Business Analysis by State 11

1.14 About Intelligent Spas 11

2 About the Research 13

2.1 The Value of 100% Independent Research 13

2.2 Background of the Research 13

2.3 Research Objectives 13

2.4 The Definition of “Spa” 14

2.5 Research Methodology 14

2.6 Sample and Sub-Sample Sizes 15

2.7 How to Read the Report 15

2.8 Acknowledgements 16

3 How to Use Spa Industry Statistics as a Business Tool 17

3.1 Why Spa Businesses Need Spa Industry Statistics 17

3.2 Why Suppliers, Financial Institutions, Associations, Tourism Authorities and Other Related Organizations Need Spa Industry Statistics 18

3.3 The Connection Between Spas and Tourism 19

4 About Singapore 20

4.1 Useful Facts and Information 20

4.2 Tourism Overview 21

4.2.1 International Visitor Arrivals 2003-2006 21

4.2.2 International Visitor Arrivals by Country January to November 2006 22

4.2.3 Average International Visitor Nights 2003-2005 22

5 Spa Industry Overview 23

5.1 Current Number of Spa Facilities 23

5.2 New Spa Developments 23

5.3 Growth in Spa Numbers 2003-2008 23

5.4 Spas by Main Type 24

5.5 Spas by Sub-Type 24

5.6 Spas by Type and Location 25

5.7 Spas by Regional Location 26

5.8 Spas by Orchard, Marina and Financial District 26

6 Spa Business Models 27

6.1 Ownership Structure of Spas 27

6.2 Chain/Groups Versus Individually Branded Spas 27

6.3 Franchised Versus Non-Franchised Spas 27

6.4 Spas Owned by Primary Facility 28

6.5 Spa Visitors Captured from Primary Accommodation Property by Spa Business Owned Versus Outsourced 28

7 Spa Infrastructure 30

7.1 Average Size of Spa Facilities 30

7.2 Breakdown of Total Indoor Spa Space 30

7.3 Number of Treatment Rooms 30

7.4 Treatment Rooms by Private, Semi Private or Public 31

7.5 Treatment Rooms by Dry, Wet or Combination 31

7.6 Treatment Rooms by Single, Double or Greater Occupancy 31

7.7 Number of Hair and Make Up Stations 31

7.8 Breakdown of Hair and Make Up Stations 31

7.9 Number of Manicure and Pedicure Stations 31

7.10 Breakdown of Manicure and Pedicure Stations 31

7.11 Treatments Conducted in Areas Outside the Spa 32

7.12 Support Facilities by Ownership Versus Access Arranged 32

7.13 Support Facilities by Gender-shared or Separate Female/Male 33

8 Spa Menus 35

8.1 Spa Therapies Practiced 35

8.2 Spa Water Treatments Practiced 36

8.3 Spa Body Treatments Practiced 36

8.4 Spa Massages Practiced 37

8.5 Spa Beauty Services Practiced 38

8.6 Spa Specialist Services Practiced 38

8.7 Spa Programs, Classes and Consultations Practiced 39

8.8 Starting Prices of Standard Spa Treatments 39

8.9 Complimentary Food and Beverages Provided 40

9 Spa Industry Trends 41

9.1 Key Spa Industry Trends 41

9.2 Observations Relating to Spa Treatments 41

9.3 Observations Relating to Clients 42

10 Spa Business Names 43

10.1 Spas by First Letter in the Business Name 43

10.2 “Spa” in the Business Name 43

10.3 Changes to Business Name 43

11 Day Spa Business Analysis 44

11.1 Day Spas: Average Size of Day Spas 44

11.2 Day Spas: Breakdown of Total Indoor Space 44

11.3 Day Spas: Number of Treatment Rooms 44

11.4 Day Spas: Treatment Rooms by Private, Semi Private or Public 45

11.5 Day Spas: Treatment Rooms by Dry, Wet or Combination 45

11.6 Day Spas: Treatment Rooms by Single, Double or Greater Occupancy 45

11.7 Day Spas: Number of Manicure and Pedicure Stations 45

11.8 Day Spas: Breakdown of Manicure and Pedicure Stations 45

11.9 Day Spas: Support Facilities by Ownership Versus Access Arranged 46

11.10 Day Spas: Support Facilities by Gender-shared or Separate Female/Male 47

11.11 Day Spas: Spa Therapies Practiced 48

11.12 Day Spas: Spa Water Treatments Practiced 48

11.13 Day Spas: Spa Body Treatments Practiced 49

11.14 Day Spas: Spa Massages Practiced 50

11.15 Day Spas: Spa Beauty Services Practiced 51

11.16 Day Spas: Complimentary Food and Beverages Provided 52

12 Destination Spa Business Analysis 53

12.1 Destination Spas: Average Size of Destination Spas 53

12.2 Destination Spas: Breakdown of Total Indoor Spa Space 53

12.3 Destination Spas: Number and Type of Treatment Rooms 53

12.4 Destination Spas: Treatment Rooms by Private, Semi Private or Public 54

12.5 Destination Spas: Treatment Rooms by Dry, Wet or Combination 54

12.6 Destination Spas: Treatment Rooms by Single or Double Occupancy 54

12.7 Destination Spas: Support Facilities by Ownership Versus Access Arranged 55

12.8 Destination Spas: Support Facilities by Gender-shared or Separate Female/Male 56

12.9 Destination Spas: Spa Therapies Practiced 57

12.10 Destination Spas: Spa Water Treatments Practiced 58

12.11 Destination Spas: Spa Body Treatments Practiced 58

12.12 Destination Spas: Spa Massages Practiced 59

12.13 Destination Spas: Spa Beauty Services Practiced 60

12.14 Destination Spas: Spa Programs, Classes and Consultations Practiced 61

12.15 Destination Spas: Complimentary Food and Beverages Provided 61

13 Spa Business Analysis by Location 63

13.1 Average Size of Spa Facilities by Orchard, Marina, Financial District and Other Locations 63

13.2 Breakdown of Total Indoor Spa Space by Orchard, Marina, Financial District and Other Locations 63

13.3 Number of Treatment Rooms by Orchard, Marina, Financial District and Other Locations 64

13.4 Support Facilities Available by Orchard, Marina, Financial District and Other Locations 65

13.5 Spa Therapies Practiced by Orchard, Marina, Financial District and Other Locations 66

13.6 Spa Water Treatments Practiced by Orchard, Marina, Financial District and Other Locations 67

13.7 Spa Body Treatments Practiced by Orchard, Marina, Financial District and Other Locations 67

13.8 Spa Massages Practiced by Orchard, Marina, Financial District and Other Locations 68

13.9 Spa Beauty Services Practiced by Orchard, Marina, Financial District and Other Locations 69

13.10 Spa Programs, Classes & Consultations Available by Orchard, Marina and Other Locations 70

13.11 Complimentary Food and Beverages Provided by Orchard, Marina, Financial District and Other Locations 70