Singapore, 8 December 2011 - Intelligent Spas' new Singapore Spa Benchmark Report identified the spa industry underwent significant changes between 2009 and 2010. "Unprecedented changes have occurred in the Singapore spa market which are the most dramatic seen by Intelligent Spas within any spa industry it has studied over the last 10 years", explained Julie Garrow, Managing Director of 100% independent research company Intelligent Spas (www.IntelligentSpas.com).

"The number of spas, level of annual visits and breakdown of treatment revenue recorded for 2009 and 2010 have changed significantly and altered the performance platform for all spa operators. These research findings are very timely to help guide the short to medium term decisions of spa operators and other types of businesses competing in the spa industry in Singapore."

Overall, the Singapore spa industry is forecast to generate SGD134 million (approximately USD111 million) in revenue in 2011. This updated benchmark report presents an extensive range of business intelligence and key performance indicators to assist businesses operating in, or interested in, the Singapore spa industry. The full report is available for immediate download at www.IntelligentSpas.com.

Nancy Lim, President of the Spa Association Singapore stated "the Spa Association Singapore (SAS) is pleased to support Intelligent Spas' publication of the Singapore Spa Benchmark Report. This report serves as a good reference for our Singapore spa operators to gain better insights on the industry trends as well as the performance of the spa and wellness industry in Singapore. The findings presented in the report are useful for spa operators in identifying new business opportunities, business planning and implementing new strategies to maximise their performance. This report is definitely a useful guiding tool for our Singapore spa operators. SAS congratulates Intelligent Spas for the conscientious effort in compiling the industry report."

"On behalf of the Spa & Wellness Association Singapore (SWAS), we would like to congratulate Intelligent Spas for the release of the report", stated Susan Teng,  President. "As always, the report provides immense wealth of knowledge and ideas for those who are in the spa industry. It provides information that will enable our members to update themselves on the trends and understanding the opportunities and risks for their operations locally. As an association, this report will also enable us to continue to play a vital role in strategic planning, providing assistance and engaging our members to discuss their business needs."

Intelligent Spas is the only 100% independent research company specialising in the spa industry. Founded in Singapore in 2001, it has pioneered statistically reliable and comparable research for the global spa industry and continues to publish a range of Spa Operations Manuals and Spa Benchmark Reports to assist the performance and growth of this essential industry.

Intelligent Spas' Global Spa Benchmark Program is currently underway in over 100 countries and aims to produce usable statistics to help spas maximise their performance, provide business intelligence to assist other organisations to better understand, service and support the spa industry, plus generate greater awareness of the spa industry to increase spa visits. Spa owners and managers may join Intelligent Spas' free Global Spa Benchmark Program and receive their full market report free of charge by registering at www.IntelligentSpas.com.

The detailed table of contents is below - Singapore Spa Benchmark Report 2011:

1          Terms of Use

2          About the Research

2.1       The Value of 100% Independent Research

2.2       Confidentiality Policy

2.3       Benchmarking Definition of "Spa"

2.4       Definitions of Spa Sub-Types

2.5       Research Objectives

2.6       Research Methodology and Sampling

2.7       Challenges

2.8       How to Read the Report

2.9       Acknowledgements

2.10     Register to Participate in the Global Spa Benchmark Program

2.11     Feedback and Suggestions

2.12     Educational Resources

3          Key Research Findings

3.1       Summary

3.2       Market Size, Value and Growth Trends

3.3       Key Financial and Performance Benchmarks

3.4       Spa Business and Management Structures

3.5       Spa Infrastructure

3.6       Spa Menus

4          Market Size, Value and Growth

4.1       Market Size, Value and Growth Summary Table 2009-2011F

4.2       Total Number of Spas 2009-2011F

4.3       Day Spas Versus Destination Spas 2010

4.4       Total Spa Industry Revenue 2009-2011F

4.5       Total Spa Industry Visits 2009-2011F

4.6       Total Spa Industry Employment 2009-2011F

4.7       Spa Industry Performance Annual Growth 2009-2011F

5          Financial and Performance Benchmarks

5.1       Financial and Performance Benchmarks Summary Table 2009-2011F

5.2       Annual Revenue per Spa 2009-2011F

5.3       Daily Revenue per Spa 2009-2011F

5.4       Annual Visits per Spa 2009-2011F

5.5       Daily Visits per Spa 2009-2011F

5.6       Annual Employees per Spa 2009-2011F

6          Benchmark Ratios

6.1       Benchmark Ratios Summary Tables 2009-2011F

6.2       Revenue per Visit 2009-2011F

6.3       Revenue per Treatment Hour 2009-2011F

6.4       Revenue per Treatment Minute 2009-2011F

6.5       Annual Revenue per Treatment Room 2009-2011F

6.6       Daily Revenue per Treatment Room 2009-2011F

6.7       Annual Revenue per SqM 2009-2011F

6.8       Daily Revenue per SqM 2009-2011F

6.9       Annual Revenue per Employee 2009-2011F

6.10     Daily Revenue per Employee 2009-2011F

6.11     Annual Visits per Employee 2009-2011F

6.12     Breakdown of Total Annual Revenue 2009-2010

 7          Treatment Revenue Benchmark Ratios

7.1       Treatment Revenue Benchmark Ratios Summary Tables 2009-2010

- Treatment Revenue as a Proportion of Total Revenue 2008-2010

- Total Treatment Revenue 2008-2010

- Annual Treatment Revenue per Spa 2008-2010

- Daily Treatment Revenue per Spa 2008-2010

- Average Treatment Revenue per Visit 2008-2010

- Treatment Revenue per Treatment Hour 2008-2010

- Treatment Revenue per Treatment Minute 2008-2010

- Annual Treatment Revenue per Treatment Room 2008-2010

- Daily Treatment Revenue per Treatment Room 2008-2010

- Annual Treatment Revenue per SqM/SqF 2008-2010

- Daily Treatment Revenue per SqM/SqF 2008-2010

- Annual Treatment Revenue per Employee 2008-2010

- Daily Treatment Revenue per Employee 2008-2010

8          Destination Spa Statistics

8.1       In-house Guests Versus Day Visitors

9          Spa Business Models

9.1       Geographic Ownership

9.2       Business Structures

9.3       Management Structures

10        Spa Branding and Business Plan

10.1     Spa Branding and Business Name

10.2     Original Business Plan

10.3     Gender Policy

11        Spa Infrastructure

11.1     Indoor Spa Size

11.2     Indoor Spa Space Breakdown

11.3     Treatment Rooms by Number, Type, Main Use and Configuration

11.4     Stations by Number, Type and Use

11.5     Treatments Conducted Outside the Spa by Location and Contribution to Total Revenue and Total Visits

11.6     Standard Support Facilities Available

11.7     Water-Based Support Facilities Available

12        Spa Menus

12.1     Variety of Hydrotherapy and Other Water-Based Treatments Offered

12.2     Hydrotherapy Treatments

12.3     Body Treatments

12.4     Massages

12.5     Beauty Services

12.6     Programs, Classes and Consultations

12.7     Complimentary Food and Beverages

12.8     Starting Prices of Standard Spa Treatments

13        Sampling

F = Forecast

Source: Intelligent Spas, Singapore Spa Benchmark Report 2011

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