Singapore, 9th July 2007 – Intelligent Spas is the first to publish a report directly comparing consistent spa profile benchmarks of key markets within the Asia Pacific region. Presenting over 2,300 statistics, the Spa Industry Profile Benchmarks Asia Pacific report evaluates spa industries in Australia, Indonesia, Malaysia, Philippines, Singapore and Taiwan, highlighting key similarities and differences at industry level, plus breakdown analysis of day spas versus destination spas within each country.

Spa industry benchmarks are used by a range of businesses including developers, investors, suppliers, management companies, consultants, educators, associations, government and tourism agencies, to develop and deliver relevant products, services and initiatives for each specific spa market, as well as to identify new business opportunities. Benchmarks also provide critical information for spa businesses to monitor performance and maintain competitiveness.

Julie Garrow, Managing Director of Intelligent Spas (www.IntelligentSpas.com) stated “the regional comparisons provide vital facts for those considering entering the region, as well as deliver reliable data to those already established. These benchmarks are very useful in helping businesses understand market environments in order to operate effectively. Our industry surveys achieve excellent response rates due to our 100% independence policy, resulting in the supply of very reliable information”.

The following table provides a snapshot of key industry statistics by country:

Examples of other information compared in the report include:

• Ownership, management and marketing models.
• Breakdown of indoor space, by type of spa.
• Number, type and breakdown of treatment rooms and stations, by type of spa.
• Supporting facilities available, if owned by the spa or access arranged, by type of spa.
• Facilities available by gender-shared or separate, by type of spa.
• Therapies, treatments, services and programs available, by type of spa.
• Complimentary refreshments provided, by type of spa.
• Pricing of standard spa treatments.
• Industry trends and observations stated by spa owners and managers.

The report also contains the following interesting findings:

• The Philippines has the highest proportion of club spas.
• A higher proportion of spa chains operate in Singapore in comparison to other markets.
• Day spas in Singapore contain the largest average indoor area.
• Day spas in the Philippines have the highest number of treatment rooms.
• Day spas in Indonesia are designed with more semi-private and public treatment rooms.
• Spas in Malaysia are the least likely to conduct treatments in hotel rooms.
• Steam rooms are most commonly found in Taiwan spas.
• Thalassotherapy (sea water) is most commonly offered in Taiwan and Indonesia.
• Higher proportions of Australian spas offer Vichy showers.
• Spas in the Philippines offer the lowest starting price for massage.
• Indonesia spas are most likely to use “spa” in their business name.

The new Spa Industry Profile Benchmarks Asia Pacific report is available for purchase and immediate download from www.IntelligentSpas.com.

Source: Intelligent Spas, Spa Industry Profile Benchmarks Asia Pacific

About the Research

Intelligent Spas’ industry profile research primarily aims to:

• Establish and compare industry benchmarks for key infrastructure and operations indicators.
• Encourage businesses to better understand, service and support the spa industry.
• Provide accurate data for the media to reference.
• Generate greater awareness of the spa industry to promote growth in visitation numbers.
• Summaries of new research are published in Intelligent Spas’ free Spa Industry Intelligence Newsletter.

About Intelligent Spas

Intelligent Spas is a 100% independent research company specialising in the spa industry. Founded in Singapore in 2001, it successfully pioneered spa industry research in the Asia Pacific region and continues to publish a range of Spa Operations Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist the development and growth of this important industry

TABLE OF CONTENTS - Spa Industry Profile Benchmarks Asia Pacific

1 Executive Summary 6

1.1 About the Research 6

1.2 How to Use Spa Industry Statistics as a Business Tool 6

1.3 Spa Industry Overview 6

1.4 Spa Business Models 7

1.5 Spa Infrastructure 7

1.6 Spa Menus 8

1.7 Spa Business Names 8

1.8 About Intelligent Spas 8

2 About the Research 9

2.1 The Value of 100% Independent Research 9

2.2 Background of the Research 9

2.3 Research Objectives 9

2.4 The Definition of “Spa” 10

2.5 Research Methodology 10

2.6 Sample Sizes 11

2.7 How to Read the Report 11

2.8 Acknowledgements 12

3 How to Use Spa Industry Statistics as a Business Tool 13

3.1 Why Spa Businesses Need Spa Industry Statistics 13

3.2 Why Suppliers, Financial Institutions, Associations, Tourism Authorities and Other Related Organizations Need Spa Industry Statistics 14

4 Overview and Industry Trends by Country 16

4.1 Australia 16

4.2 Indonesia 16

4.3 Malaysia 16

4.4 Philippines 16

4.5 Singapore 17

4.6 Taiwan 17

5 Spa Industry Overview 18

5.1 Number of Spa Facilities 18

5.2 Current, Historical and Forecast Growth in Spa Numbers 18

5.3 Spas by Main Type and Sub-Type 19

6 Spa Business Models 20

6.1 Spa Ownership Structure 20

6.2 Spa Chain/Group Brand Versus Individually Named Spas 21

6.3 Franchise Versus Non-Franchise Spas 22

7 Spa Infrastructure 23

7.1 Average Size of Spa Facilities 23

7.2 Average Size of Spa Facilities by Type of Spa 23

7.3 Breakdown of Total Indoor Spa Space by Type of Spa 24

7.4 Number of Treatment Rooms 26

7.5 Number of Treatment Rooms by Type of Spa 26

7.6 Treatment Rooms by Private, Semi-Private or Public by Type of Spa 27

7.7 Treatment Rooms by Dry, Wet or Combination by Type of Spa 28

7.8 Treatment Rooms by Single, Double or Greater Occupancy by Type of Spa 29

7.9 Number of Manicure and Pedicure Stations by Type of Spa 29

7.10 Breakdown of Manicure and Pedicure Stations by Type of Spa 30

7.11 Number of Hair and Make Up Stations by Type of Spa 30

7.12 Breakdown of Hair and Make Up Stations by Type of Spa 31

7.13 Treatments Conducted in Areas Outside the Spa 32

7.14 Manicure and Pedicure Stations by Ownership Versus Access Arranged by Type of Spa 33

7.15 Hair and Make Up Stations by Ownership Versus Access Arranged by Type of Spa 34

7.16 Standard Support Facilities by Ownership Versus Access Arranged by Type of Spa 35

7.17 Water-based Support Facilities by Ownership Versus Access Arranged by Type of Spa 37

7.18 Other Types of Support Facilities by Ownership Versus Access Arranged by Type of Spa 39

7.19 Standard Support Facilities by Gender-shared or Separate Female/Male by Type of Spa 40

7.20 Water-based Support Facilities by Gender-shared or Separate Female/Male by Type of Spa 42

8 Spa Menus 44

8.1 Spa Therapies Practiced by Type of Spa 44

8.2 Spa Water Treatments Practiced by Type of Spa 46

8.3 Spa Body Treatments Practiced by Type of Spa 47

8.4 Spa Massages Practiced by Type of Spa 48

8.5 Spa Beauty Services Practiced by Type of Spa 50

8.6 Spa Programs, Classes and Consultations Practiced by Type of Spa 52

8.7 Starting Prices of Standard Spa Treatments 53

8.8 Complimentary Food and Beverages Provided by Type of Spa 54

9 Spa Business Names 55

9.1 Most Common First Letter 55

9.2 “Spa” in the Business Name 55

9.3 Changes to the Business Name 55

Appendix A – Sample Sizes by Question 56

About Intelligent Spas Pte Ltd 58