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Spa Treatments in the News
Spa Finder Offers Sneak Preview of Spa Trends
to Watch in 2005
Spas on Wheels, Frozen Spa Cuisine, Diamond Massage Oil and Spa Living
Predicted
New York, NY -During the past decade, spas have become an increasingly
relevant cultural force, influencing not only how we manage our health,
appearance and stress, but also how we shop, socialize, spiritualize,
travel and work. According to Spa Finder ,
the largest spa marketing and publishing company, the spa's impact
on many of our most important lifestyle pursuits will only continue
to grow in the year ahead.
With the largest network of spa marketing partners and the largest
consolidated spa consumer audience, Spa Finder sits at the center
of the unfolding healthy living phenomenon. From this unique vantage,
Spa Finder has compiled a listing of the top-10 spa trends to watch
in 2005 - covering everything from the rise of online spa travel to
the over-the-top opulence of the new ultra-luxury spa experience.
According to Spa Finder President Susie Ellis, "If 2004 was
the year spas 'made a difference,' with the rise of the medical spa
and broadening spa participation among men and teens, 2005 is shaping
up to be the year 'the spa breaks out of the spa' - with 'spa' becoming
a hot marketing buzzword, and spa-inspired tastes and trends becoming
interwoven into daily American life."
Spa Finder's Top-10 Spa Trends to Watch in 2005
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Spa Design Comes Home - Over the years, spas have
become world-class interior design showcases. In 2005, more spa-goers
will find decorating (as well as personal) inspiration during their
spa visits and seek to re-create their favorite spa styles at home.
While the focus of home-spa design will be the bathroom - courtesy
of hydro-therapeutic showers and tubs, mosaic and glass tiling,
etc. - spas will influence decorating decisions throughout the home,
from furnishings and accessories to lighting and ambience. Look
for "spa" to become a popular fashion/personal accessory
niche as well, with high-end brands offering everything from "spa"
apparel to "spa" luggage.
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Live at the Spa, Literally - Just as golf communities
offer recreation and relaxation for pre-boomer retirees, emerging
"spa communities" will provide today's aging baby boomers
with their most important lifestyle requirements - namely health
and fitness, centered around spa-going. Taking their cue from the
pioneering Canyon Ranch Living community in Florida, a slew of premier
spas will offer residential properties built around healthy-living
activities and amenities like hiking/biking trails, workout rooms,
fitness classes, healthy cuisine, spa treatments, and health education.
More generally, spas and healthy-living pursuits will become compelling
marketing features for real estate ventures across the board.
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Luxury Becomes Ultra-Luxury - As spa participation
continues to explode, the luxury end of the market will become even
more luxurious, as spas raise the bar for the superior spa experience,
whether that means A) a more exclusive/private/meaningful/tasteful
experience, or B) a more extravagant/indulgent experience. Stay
tuned for daily private spiritual and wellness counseling, ruby/diamond/emerald/sapphire
massage oils, four-hour massages, three-therapist treatments, underwater
spas, private hotel/spa rooms, and a slate of ultra-chic big-name
designer spas.
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Spas Go Mobile - Can't find time to get away to
a spa? Now you can have the spa come to you. Mobile spas, complete
with therapists, massage tables, pedicure carts and other equipment,
will offer roving relaxation in venues ranging from movie sets and
airports, to hotel rooms and offices. Home spa parties, meanwhile,
will become an increasingly popular alternative for baby and wedding
showers, bachelorette parties, birthdays, and "just because."
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Spa-Goers Become Spa "Goal-ers" - Travelers
will hit destination and resort spas to achieve increasingly focused
personal goals, whether that means quitting smoking, grief recovery,
achieving mindfulness or spiritual awareness, improving sexual health,
or detoxing (which is shaping up to be an extremely popular spa
pursuit in our toxic times). Men will continue to seek physical
therapy and pain reduction treatments and will also discover that
spa-grooming treatments can have a positive impact on their business
and personal life. Spas, in turn, will ramp up their education programs
and workshops while aggressively recruiting experts to lead focused
seminars and/or retreats.
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Spa Travel Virtually Explodes Online - U.S. consumers
now spend $52 billion on online travel1, a number expected to more
than double by 2010. And 33% of leisure travelers cite access to
a spa as a primary consideration while making their travel plans.
In 2005, major travel portals will enable these spa-focused online
travelers to book spa vacations (and, soon, spa treatments) as part
of their dynamic travel packages, along with rooms, rental cars,
etc. The advent of online spa booking will, in turn, fuel further
growth in the spa travel segment - already the fastest-growing segment
in the hospitality/travel industry.
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Spa Rx, A Prescription for a Kinder, Gentler Medical
Experience - Medical spas will continue to thrive as consumers seek
a nurturing/caring environment and more control over their health
regimes. Blending traditional medical expertise with spa luxury
and innovation, medical spas are becoming trusted venues for executive
physicals, health and wellness programs, cosmetic treatments, dentistry
and dermatology. Medical spas will also continue to earn the respect
of the traditional medical community as mainstream physicians continue
to embrace proven alternative therapies, insurers continue to recognize
the value of preventative spa therapies, and cosmetic procedures
become increasingly valuable annuities for elite doctors.
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Stay Spas Continue to "Go Exotic" While
Day Spas Get "Back to Basics" - Day spas, which of late
had been racing to broaden their menus of services and treatments,
will re-focus on massage, facials, and other maintenance/therapeutic
mainstays. Some will embrace express, no frills and discount concepts.
Resort spas, meanwhile, will continue to diversify their treatment
offerings with indigenous experiences, with Thai massage, Ashtianga
and Indian head massage joining Ayurveda, Shiatsu, acupuncture and
hot stone massage as popular treatments. On the spa product front,
the (juxtaposing) trends will continue to be high-tech cosmeceuticals
and "no-tech" organics. In either case, increasingly savvy
spa consumers will shop for proven results and specific ingredients
above and beyond brands.
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Spa Cuisine Served up for Mass Consumption - With
Nestle's new Spa Cuisine line leading the way, convenient spa-inspired
food will became everyday fare in American homes, work places and
perhaps even schools. A growing number of Americans, meanwhile,
will look to spa cookbooks, spa cooking classes, and spa chefs (a
new celebrity genre) for healthy recipe ideas. As for cuisine within
the spas, customization and variety are the trends, with spas offering
a range of diet options to meet each guest's needs (vegan/vegetarian,
high protein, low carb, low fat, etc.)
- Eco Spas Thrive in '05 - Eco spas will flourish in the year ahead,
providing visitors with a serene, 'green' spa experience. These environmentally-friendly
destinations believe that personal health begins with global health
- a belief that extends to the way they create spa products (all organic
ingredients), wash dishes (vinegar instead of soap), light their rooms
(solar panels and fluorescent bulbs), and process wastewater (bacteria,
fish, snails, et. al.). Look for a growing number of traditional spas
to hop on the eco spa bandwagon - both from an operational and marketing
standpoint.
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HOT 2004
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HOTTER 2005
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| Anti-aging |
Healthy Aging |
| Lose weight |
Detox |
| Waters heal |
Heal the waters |
| Spa after baby |
Spa with baby |
| Spa Design |
Home Spa Design |
| Spas for Affluent |
Spas for all |
| Day Spa |
Mobile spa |
| Home gym |
Home spa |
| Pilates |
Gyrotonics |
| Cranio Sacral |
Indian Head Massage |
| Doctor or spa |
Medical spa |
| Collagen |
Restylane |
| Luxury |
Ultra Luxury |
| Essential Oil |
Diamond/Ruby Massage Oil |
| Sun Screen |
Reverse Sun Damage |
| Thai massage |
Therapist from Thailand |
| Couples treatment room |
In room mini spa |
| Metrosexual |
Male grooming |
| Golf Communities |
Spa Communities |
| Multiple treatments |
Concurrent treatments |
| Four handed massage |
Six handed massage |
| Personal Trainer |
Lifestyle coach |
| Cardio with TV |
Cardio with internet |
| Spa's cuisine |
Home spa cuisine |
| Online research |
Online booking |
| Rituals |
Express Services |
| Smoothie and spa |
Alcohol and spa |
| Eco Spa |
Eco Luxury |
| Spa after work |
Spa at work |
| Spa Menu |
Have it your way |
| Extreme makeover |
Inner makeover |
| Spa Going |
Spa Living |
| Having more |
Being more |
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