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Spa Places in the News
IRVING, Texas (January 30, 2004) - For 45 years travelers
have come to know and trust Mobil's One- to Five- Star ratings for
hotels and restaurants. Now, Mobil Travel Guide, America's trusted
travel advisor, is offering a whole new way to travel, with America's
Best Hotel & Resort Spas. Mobil Travel Guide, an ExxonMobil
Travel Publication, unveiled the 128-page publication on January 29
in New York City.
America's Best Hotel & Resort Spas takes the guesswork
out of spa-going, showcasing the top 48 hotel and resort spas in the
United States and Canada. Each of the featured destinations underwent
a rigorous inspection process, similar to the process Mobil Travel
Guide has been applying to lodgings and restaurants for more than
four decades.
"Until now, travelers did not have a reliable source
of unbiased information when searching for the best spa experience,"
notes Larry Dustin, president of Mobil Travel Guide. "America's
Best Hotel & Resort Spas fills that void, offering options
in virtually every corner of the U.S. and Canada."
The hotel and resort spa industry is booming, with consumers
spending more than $2 billion annually, according to a 2002 Spa Industry
Survey conducted by PricewaterhouseCoopers for the International Spa
Association. Until now, hotel and resort spas have not been formally
rated or inspected by any organization.
America's Best Hotel & Resort Spas
includes stunning photography from each property, along with a detailed
description the spa's focus and services. Each section also includes
a description of the hotel or resort where the spa is located, including
general property information, location, and accessibility. The publication
is available in bookstores, or on the Web at www.mobiltravelguide.com.
Over an 18-month period, inspectors traveled from spa
to spa, using objective, quantifiable standards created to mirror
the average traveler's needs and expectations. All of the inspections
were done secretly. From making reservations to selecting treatments,
inspectors used the same set of standards for each spa, evaluating
450 different attributes of their experience.
Each spa featured in America's Best Hotel & Resort
Spas received either a Mobil Three-or Mobil Four-Star Award. "We
expected to find a Mobil Five-Star spa, but so far we have only identified
Mobil Three- or Four-Star spas," Dustin adds. "We look forward
to bestowing a Mobil Five-Star Award in the future." In all,
the publication features 20 Mobil Three-Star rated spas and 28 Mobil
Four-Star rated spas.
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2004 Mobil Travel Guide Four-Star Hotel
and Resort Spa Award Winners
28 Mobil Four-Star Hotel and Resort Spas
ARIZONA
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America's Best Hotel & Resort Spas
joins a growing list of Mobil travel publications, including:
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Sixteen all new Regional Travel Planners,
introduced in October 2003
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A new series of ten City Guides, available in
February 2004, focusing on America's most popular destination
cities, including New York City, Orlando, Las Vegas and their
surrounding areas.
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A series of four new Dining Guides debuting in
the summer of 2004.
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America's Byways, a new publication series produced
in partnership with the U.S. Department of Transportation's America's
Byways program, showcasing America's most scenic drives, including
in-depth archeological, cultural, historic, natural and recreational
information. The first four America's Byways will be introduced
in February 2004.
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Lodging & Restaurants for Less, a 520-page
book listing more than 1,200 economical places to stay and eat,
all for $60 or less per night
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On the Road with Your Pet, which provides in-depth
content about more than 4,000 Mobil-rated lodgings in North America
for travelers with pets.
About Mobil Travel Guide
Since its founding in 1958, Mobil Travel Guide, www.mobiltravelguide.com,
has served as an advocate for travelers looking for information about
hotels, restaurants, and travel destinations. With an objective criteria
and selection process, recommendations are passed on to consumers,
enhancing the quality and value of their travel experiences. In 2004,
30 hotels and 13 restaurants were awarded the coveted Mobil Five-Star
rating. In addition, 138 hotels and 167 restaurants in the United
States and Canada received the Mobil Four-Star rating. Mobil Four-Star
Award winners are among the top of 2% hotels and restaurants listed
by Mobil Travel Guide, and Mobil Five-Star Award winners comprise
less than 1% of properties listed by the publication.
In addition to the wide variety of travel publications,
Mobil Travel Guide publishes a popular Road Atlas series in large
format, large print, mid-size format and digest sizes, as well as
a wide range of travel services, like MobilCompanion, a comprehensive
online travel service with a personalized program of benefits and
services.
ExxonMobil News Media Desk: (212) 590-2492
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