Spa Studies - from ISPA, Spa Intelligence, and more - Spa Business Resources at DiscoverSpas.com

New Spa Research Results were presented at the 2006 Leading Spas of Canada Conference in Vancouver. A joint venture of the Canadian tourism commission, ISPA and Provincial/Regional tourism agencies has produced an 84-page study that explores the unique characteristics of the US and Canadian spa-traveller (as opposed to the spa-goer). The research reveals the spa-traveller behaves quite differently than the spa-goer. While the spa-goer generally approaches his or her dates at the spa as a key part of a long-term health and wellness strategy, the spa-traveller is looking to splurge and indulge. In vacation mode, the spa-traveller is motivated by various factors including culture, history, cuisine, sightseeing and education. The full study, Identifying the Spa Traveler: A Look at US and Canadian Consumer Attitudes and Motivators for Spa Vacations (2006) can be found at CanadaTourism.com. For this study, a "spa" was defined as an establishment that offers at least two of the following three kinds of services: full body massage, skincare treatments (such as facials), and body treatments (such as hydrotherapy or body wraps and scrubs).

The 2005 Canadian Spa Goers Survey Report has been released from Leading Spas of Canada in Partnership with Elmcrest College. The spa industry is a rapidly growing sector of the Canadian leisure market that has doubled in size between 2000 and 2003. Spa goers find quality of treatment and services is key, both as the most important factor for choosing a spa, and the feature spa goers would like to see improved.

2005

Men Warm to Spas to Combat Stress According to a New KSL Resorts-Sponsored Men’s Spa Survey - An Added Benefit - Male Spa-Goers Report an Improved Sex Life - Still, Men Account for only 29% of the Spa Business, Leaving Room for Growth

What happens when guests"phone it in" - Coyle Hospitality Spa Industry Study Findings

Intelligent Spas Releases New Research Identifying Key Differences Between Female Versus Male Spa Consumers

2005 Spa Industry Survey - Coyle Hospitality GroupFinds Americans Spend $912 on Spa Services a Year and Buy Their Home Skincare at the Drug Store and much more.

The Marketing Demographics of a Day Spa-Goer 2005 - Based on data collected over six years, the Day Spa Association's latest Marketing Demographics of a Day Spa-Goer reveals who is the average Day Spa Client?; interest and growth in all age groups and income levels; favorite services; how day spa goers feel about resort and vacation spas and how their visits differ from the day spa visit; comments about the professionalism of certain spas both positive and negative; and affordability.

Intelligent Spas Releases 2005 Spa Industry Research for Thailand - New research has identified Thailand’s spa industry was performing well until the Tsunami forced the closure of over 25 spa facilities. Intelligent Spas (www.intelligentspas.com) estimated approximately 3.6 million visits were made to Thai spas during the 12 month period between July 2003 and June 2004, whilst average annual visitors per spa was up 43% compared to the previous period.

2004

Key Results of the ISPA 2004 Spa Industry Study and ISPA's 2004 Consumer Trends Report as presented at the ISPA Media Event on July 22, 2004 by Jeff Kohl, ISPA President - Since the last study 2 years ago, there has be a 25% increase in the number of US spas, a 20% increase in the number of day spas, an increase in revenues, a decrease in the number of US spa visits, and more.

2003

The ISPA 2003 US Spa-Goer Study - Key Results
The key results of the ISPA 2003 Spa-Goer Study prepared by NFO Plog Research were presented by Jeff Kohl, ISPA President, at the ISPA Media Event on July 24, 2003. Topics explored were men and teens as spa-goers, how often people are going to spas, treatments and spending. Read the Key Results of the study here.

The ISPA 2003 Canada Spa-Goer Study - Executive Summary

The ISPA 2003 Japan Spa-Goer Study - Executive Summary

The ISPA 2003 UK Spa-Goer Study - Executive Summary

Intelligent Spas - Spa Industry Survey Australia 2003
Includes key reults such as: 1) Spa facilities generated over 200 million Australian dollars in revenue during the 2002/2003 financial year. 2) The spa industry employed approximately 3,120 people as at 1 July 2003, an increase of 10.8% compared to the previous year. 3) Day spas made up 45% of spa types. 4) 10% of visitors were international tourists.

Intelligent Spas - Spa Industry Survey Singapore 2003
Includes key results such as 1) Approximately two thirds of the spas surveyed were operating as private companies. 2) Day spas made up 27% of spa types. 3) 68% of spa visitors were female and 32% were male. 4) 21% of spa visitors were international tourists. 5) The majority of Singapore spa owners and managers surveyed predicted sound performance during 2004.

Intelligent Spas - Spa Industry Survey New Zealand 2003
Includes key results such as 1) Approximately two thirds of the spas surveyed were operating as partnerships. 2) Day spas made up 35% of spa types. 3) 79% of visitors were female and 21% were male. 4) 19% of visitors were international tourists. 5) The majority of New Zealand spas surveyed predicted sound performance during 2004

Intelligent Spas - Spa Consumer Survey Asia 2003
Key results include: 1) Massage was stated as the favourite treatment by 54% of respondents. 2) The majority typically spent US$70 or less at a day spa. 3) 34% of respondents only visited spas when they travelled. 4) · 93% looked for a spa resort or day spa whilst travelling. 5) 85% stated pure relaxation was the main reason for taking a spa vacation. 6) 31% of respondents were still not sure where their next spa vacation would be. 7) 42% of respondents regularly practiced yoga.

2002

The ISPA 2002 Spa Industry Study - Executive Summary
From PricewaterhouseCoopers and ISPA. How Big is the Spa Industry (# locations, # visits, sq. footage, revenues, employment); How Fast is the Spa Industry Growing; What are the Key Trends in the Industry (product, consumer, investor, technology).

Intelligent Spas - 2002 Spa Industry Surveys
Spa Travel an Untapped Market, Survey Suggests; Survey Finds Spas Fail to Capture Hotel/Resort Guests. Survey results for New Zealand, Indonesia, Malaysia, Hong Kong/China, Thailand, Singapore and Australia.

From Indulgence to Wellness & Wellbeing
Barbara Kaplan presented "From Indulgence to Wellness & Wellbeing" as the keynote speaker at Spacifically 2002. Yankelovich, Inc. has studied the trends in the spa industry for years. They interviewed a sample of 2500 people in the US by talking 1-2 hours to quantify the answers. Ms. Kaplan highlighted the results of the most recent study in her address.

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Calendar of Upcoming Conferences, Expos and other Spa Events

International Spa Association (ISPA) Events

Industry Events from ISPA

International Esthetics, Cosmetics and Spa Conference (IECSC)

Trade Show Calendar from The Day Spa Association