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The International Standards of SpaExcellence(SM)2008
The International Standards of SpaExcellence(SM)2010

Managing for the Sustained Success of a Spa - A Quality System Approach
with Guidance and Examples

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Spa Industry Studies

2013

Day Spa Association 2nd Annual Spa & Wellness Retail Survey (and free membership) (April 2013)

Health & Wellness Spas in the US Industry Market Research Report Now Available from IBISWorld (March 2013)

From PKF Consulting's 2013 Trends (R) in the Hotel Spa Industry report: The Hotel Spa Recovery Begins (January 2013)

2012

Global Spa and Wellness Summit Study Shows Gap Between Expansive Job Opportunities and Qualified Candidates (September 2012)

Emerging Spa Trends, A Hilton Blue Paper (July 2012)

ISPA's Big 5 Stats - Revenue, Spa Visits, the Number of Spa Locations, Employment and Square Footage - Show Big Encouragement for Spa Industry (August 2012)

Hotel Spas Lag Industry Recovery, But Will Lead in Healthier Times - Spa Studies: findings from the 2011 edition of Trends(R) in the Hotel Spa Industry, an annual survey conducted by PKFC (January 2012)

2011

Intelligent Spas' New Singapore Spa Report Finds Unprecedented Changes (December 2011)

Global Spa Summit Research Finds Potentially Explosive, $106 Billion Wellness Tourism Market Held Back by Conceptual Confusion and Weak Promotional Models Releases New U.S. Spa Industry Statistics (September 2011)

ISPA Releases New U.S. Spa Industry Statistics (August 2011)

Intelligent Spas Publishes First Spa Research for Spain (August 2011)

Intelligent Spas Publishes First Greek Spa Industry Report (August 2011)

SpaEvidence.com Launches: World's First Portal to the Medical Evidence for Spa and Wellness Therapies (July 2011)

Coyle Hospitality Group Reveals Trends and Priorities of Today's Spa Consumer in the 2011 Global Spa Report (June 2011)

Intelligent Spas Publishes First Asia Pacific Spa Industry Report (April 2011)

2010

ISPA Releases Releases Latest Industry Research on US Spa Industry (October 2010)

Revenue in hotel spas in Dubai rises by almost 50% (August 2010)

ISPA Releases 2010 U.S. Spa Industry 'Big 5' Statistics (August 2010)

SpaFinder Releases 4th Annual State of Spa Travel Survey Findings (August 2010)

Coyle Hospitality New Priorities of Today’s Spa Consumer (May 2010)

Diagonal Reports US Spa Market 2010 (May 2010)

Research and Markets: US Spa Market 2010 Study Determines the Value of the US Spa Market in US$ Billions (May 2010)

Day Spa Association Releases Study of a Day Spa Goer (May 2010)

2009

Intelligent Spas Releases Updated Thailand Spa Industry Report (December 2009)

HFD on Spa Benchmarking - Reliability vs. Marketability (December 2009)

Coyle Hospitality Group and WTS International Reveal Latest Spa Consumer Trends and Insights (November 2009)

Intelligent Spas Publishes Fifth Spa Study for Australia (October 2009)

Intelligent Spas Publishes Updated Research on South Africa (October 2009)

ISPA Releases 2009 U.S. Spa Industry Statistics (July 2009)

Intelligent Spas Publishes Second Spa Benchmark Report on the Dubai Spa Market (July 2009)

Intelligent Spas Publishes First Global Spa Benchmark Report (June 2009)

Ernst & Young introduces the Middle East's First Monthly Spa Benchmark Report (May 2009)

2008

Intelligent Spas Publishes Results of First South African Spa Survey (June 2008)

Intelligent Spas Publishes First Spa Research for Cambodia (June 2008)

Intelligent Spas Publishes United Arab Emirates Spa Benchmark Report (June 2008)

Global Spa Economy Estimated at $255 Billion a Year, according to First-Ever Study Unveiled at 2008 Global Spa Summit (May 2008)

Intelligent Spas Publishes New Zealand Spa Benchmark Report (May 2008)

Intelligent Spas Releases New Spa Industry Benchmarks for Australia (May 2008)

Intelligent Spas Releases New Spa Industry Benchmarks for Thailand (May 2008)

Spa Management article by past ISPA and ISPA Foundation President John Korpi exploring benchmarking of studies on the resort/hotel spa industry (April 2008)

Diagonal Reports - Cosmetic Laser and Energy-Based Markets in the USA 2008 (April 2008)

Diagonal Reports - The Weight Management / Loss Market China 2008 (Clinics, Salons, Spas, Medspas, Weight Loss Clubs) (April 2008)

An IAPAM report outlines the legal implications of opening a medical spa. Medical spas require careful attention to the intersection of the corporate practice of medicine, licensing, anti-kickback and fee-splitting considerations, and other legal and regulatory issues. This report summarizes the key legal issues physicians and medical spa owners need to know. (March 2008)

Diagonal Reports Cosmetic Laser Procedure Market US 2008 to be Published April, 2008 (March 2008)

A PKF Hospitality Research Study finds that a 9.7 percent increase in hotel spa revenues resulted in an 11.3 percent gain in spa department profits in 2006 (January 2008)

2007

Intelligent Spas Releases First Spa Industry Survey Results for Taiwan (April 2007)

Intelligent Spas Releases Third Spa Industry Survey Results for Singapore (January 2007)

2006

Intelligent Spas Releases New Spa Industry Research for Malaysia (December 2006)

The US Medical Spa Market 2007 - The Medicalisation of Beauty - US Med Spa Market Grows at 300%

Intelligent Spas Releases First Spa Industry Survey Results for The Philippines (November 2006)

Intelligent Spas Releases New Spa Industry Research for Australia (August 2006)

ISPA 2006 Consumer Trends Report - Variations & Trends on the Consumer Spa Experience

2006 Diagonal Reports:

New Spa Research Results were presented at the 2006 Leading Spas of Canada Conference in Vancouver. A joint venture of the Canadian tourism commission, ISPA and Provincial/Regional tourism agencies has produced an 84-page study that explores the unique characteristics of the US and Canadian spa-traveller (as opposed to the spa-goer). The research reveals the spa-traveller behaves quite differently than the spa-goer. While the spa-goer generally approaches his or her dates at the spa as a key part of a long-term health and wellness strategy, the spa-traveller is looking to splurge and indulge. In vacation mode, the spa-traveller is motivated by various factors including culture, history, cuisine, sightseeing and education. The full study, Identifying the Spa Traveler: A Look at US and Canadian Consumer Attitudes and Motivators for Spa Vacations (2006) can be found at CanadaTourism.com. For this study, a "spa" was defined as an establishment that offers at least two of the following three kinds of services: full body massage, skincare treatments (such as facials), and body treatments (such as hydrotherapy or body wraps and scrubs).

The 2005 Canadian Spa Goers Survey Report has been released from Leading Spas of Canada in Partnership with Elmcrest College. The spa industry is a rapidly growing sector of the Canadian leisure market that has doubled in size between 2000 and 2003. Spa goers find quality of treatment and services is key, both as the most important factor for choosing a spa, and the feature spa goers would like to see improved.

2005

Men Warm to Spas to Combat Stress According to a New KSL Resorts-Sponsored Men’s Spa Survey - An Added Benefit - Male Spa-Goers Report an Improved Sex Life - Still, Men Account for only 29% of the Spa Business, Leaving Room for Growth

What happens when guests"phone it in" - Coyle Hospitality Spa Industry Study Findings

Intelligent Spas Releases New Research Identifying Key Differences Between Female Versus Male Spa Consumers

2005 Spa Industry Survey - Coyle Hospitality GroupFinds Americans Spend $912 on Spa Services a Year and Buy Their Home Skincare at the Drug Store and much more.

The Marketing Demographics of a Day Spa-Goer 2005 - Based on data collected over six years, the Day Spa Association's latest Marketing Demographics of a Day Spa-Goer reveals who is the average Day Spa Client?; interest and growth in all age groups and income levels; favorite services; how day spa goers feel about resort and vacation spas and how their visits differ from the day spa visit; comments about the professionalism of certain spas both positive and negative; and affordability.

Intelligent Spas Releases 2005 Spa Industry Research for Thailand - New research has identified Thailand’s spa industry was performing well until the Tsunami forced the closure of over 25 spa facilities. Intelligent Spas (www.intelligentspas.com) estimated approximately 3.6 million visits were made to Thai spas during the 12 month period between July 2003 and June 2004, whilst average annual visitors per spa was up 43% compared to the previous period.

2004

Key Results of the ISPA 2004 Spa Industry Study and ISPA's 2004 Consumer Trends Report as presented at the ISPA Media Event on July 22, 2004 by Jeff Kohl, ISPA President - Since the last study 2 years ago, there has be a 25% increase in the number of US spas, a 20% increase in the number of day spas, an increase in revenues, a decrease in the number of US spa visits, and more.

2003

The ISPA 2003 US Spa-Goer Study - Key Results
The key results of the ISPA 2003 Spa-Goer Study prepared by NFO Plog Research were presented by Jeff Kohl, ISPA President, at the ISPA Media Event on July 24, 2003. Topics explored were men and teens as spa-goers, how often people are going to spas, treatments and spending. Read the Key Results of the study here.

The ISPA 2003 Canada Spa-Goer Study - Executive Summary

The ISPA 2003 Japan Spa-Goer Study - Executive Summary

The ISPA 2003 UK Spa-Goer Study - Executive Summary

Intelligent Spas - Spa Industry Survey Australia 2003
Includes key reults such as: 1) Spa facilities generated over 200 million Australian dollars in revenue during the 2002/2003 financial year. 2) The spa industry employed approximately 3,120 people as at 1 July 2003, an increase of 10.8% compared to the previous year. 3) Day spas made up 45% of spa types. 4) 10% of visitors were international tourists.

Intelligent Spas - Spa Industry Survey Singapore 2003
Includes key results such as 1) Approximately two thirds of the spas surveyed were operating as private companies. 2) Day spas made up 27% of spa types. 3) 68% of spa visitors were female and 32% were male. 4) 21% of spa visitors were international tourists. 5) The majority of Singapore spa owners and managers surveyed predicted sound performance during 2004.

Intelligent Spas - Spa Industry Survey New Zealand 2003
Includes key results such as 1) Approximately two thirds of the spas surveyed were operating as partnerships. 2) Day spas made up 35% of spa types. 3) 79% of visitors were female and 21% were male. 4) 19% of visitors were international tourists. 5) The majority of New Zealand spas surveyed predicted sound performance during 2004

Intelligent Spas - Spa Consumer Survey Asia 2003
Key results include: 1) Massage was stated as the favourite treatment by 54% of respondents. 2)
The majority typically spent US$70 or less at a day spa. 3) 34% of respondents only visited spas when they travelled. 4) · 93% looked for a spa resort or day spa whilst travelling. 5) 85% stated pure relaxation was the main reason for taking a spa vacation. 6) 31% of respondents were still not sure where their next spa vacation would be. 7) 42% of respondents regularly practiced yoga.

2002

The ISPA 2002 Spa Industry Study - Executive Summary
From PricewaterhouseCoopers and ISPA. How Big is the Spa Industry (# locations, # visits, sq. footage, revenues, employment); How Fast is the Spa Industry Growing; What are the Key Trends in the Industry (product, consumer, investor, technology).

Intelligent Spas - 2002 Spa Industry Surveys
Spa Travel an Untapped Market, Survey Suggests; Survey Finds Spas Fail to Capture Hotel/Resort Guests. Survey results for New Zealand, Indonesia, Malaysia, Hong Kong/China, Thailand, Singapore and Australia.

From Indulgence to Wellness & Wellbeing
Barbara Kaplan presented "From Indulgence to Wellness & Wellbeing" as the keynote speaker at Spacifically 2002. Yankelovich, Inc. has studied the trends in the spa industry for years. They interviewed a sample of 2500 people in the US by talking 1-2 hours to quantify the answers. Ms. Kaplan highlighted the results of the most recent study in her address.

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Spa Marketing, Communications and PR Firms
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Calendar of Upcoming Conferences, Expos and other Spa Events

International Spa Association (ISPA) Events

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Trade Show Calendar from The Day Spa Association

 

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Featured Spas

New Spa at Playacar Palace in Playa del Carmen, Mexico
New Spa at Playacar Palace in Playa del Carmen, Mexico

Guests who book a stay of five-nights or more can also take advantage of a $1,500 Resort Credit , which can be used on room upgrades, spa and beauty salon treatments, golf outings, romantic dinners, and more. Palace Resorts all-inclusive accommodations start at $171 per person, per night, based on double occupancy. To reserve your Palace Resorts stay, please visit www.PalaceResorts.com, call (800) 635-1836 or contact your preferred travel professional.

Lantana Spa at JW Marriott San Antonio
Lantana Spa at JW Marriott San Antonio

Farm to Treatment Table Lavender Experience
This package is available Saturdays only, May 12 – July 14 (excluding June 8), must be booked one week in advance and requires 48 hours notice for cancellation. 
Includes Hill Country Lavender Farm tour, a bottle of organic lavender massage oil made at the farm, lunch at Replenish Spa Café with items featuring lavender, and a lavender-based spa treatment featuring the organic lavender massage oil from the Hill Country Lavender farm.

Spa Store


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I'm a believer.
~ Julie

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